Your Brand Needs a Conscience

Last January, Uber declined to participate in an organized taxi strike amidst the immigration ban protests at JFK airport. In fact, the company even turned off surge pricing to and from the airport. But instead of leading to a quick boom in business, the move upset consumers. In a matter of days, Uber lost 200,000 customers, and people were boycotting the brand on Twitter with #DeleteUber.Read the full article