Cost-Per-Visit and Bad Location Data: Are You Really Getting What You Pay For?

With the mainstream adoption of location data by marketers and brands, an innovative pay-for performance model called cost-per-visit (CPV) is emerging. Similar to its online cousins cost-per-click (CPC) and cost-per-action (CPA), CPV enables marketers to pay only for media that results in a consumer visiting a retail store in the physical world (yes, people really do still go to stores!).Read the full article