Why Redesigns Sabotage Your SEO Rankings (And How to Avoid It)

by Neil Patel
It seems like most companies redesign their website every year or so. New trends gain steam, so they want to be more ‘contemporary’ or ‘flat.’ Or new color schemes are en vogue. So every site you visit looks Asana-bright. Everyone now wants to update their site on the same regular basis. I love experimenting with new color schemes and trends, too. Except for one tiny thing.Read the full article

Why You Should NEVER Redesign Your Website, Do THIS Instead

Is your design feeling a bit outdated? Do you want to design a new one? Well of course you do. Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Redesigns are one of the worst things you can do. Just because your new design looks better and loads faster it doesn't mean it will convert better. When adjusting your design you should always keep conversion rate optimization in mind. In which you should adjust the design and particular messaging on a page and then run an A/B test to see if it improves your conversions and sales or hurts it. You can use tools like Crazy Egg to run A/B tests and even modify your design using their WYSIWYG editor. As you do this throughout your whole site you will have a final version that converts well. From there you can roll it out page by page or section by section.