NBC Sports recruits Snap, Musical.ly for the Winter Olympics

With the Winter Olympics getting underway on Feb. 9, NBC Sports is eyeing partnerships with social platforms such as Snapchat and Musical.ly to reach younger viewers. For the first time, NBC Sports will be broadcasting live Olympics videos on Snapchat, using a new Snapchat Live tool designed for TV networks to distribute live clips on the messaging app. Starting Feb.Read the full article