BAD NEWS: UK Brands Planning on Shrinking Programmatic Ad Spend Budgets

by Michael Levanduski
A recent survey from QueryClick found that many brands throughout the UK are still very concerned about issues related to brand safety and ad fraud, and this is leading many of them to cut back on their programmatic ad buying. In the survey, 80% expressed some level of worry that their ads may be displayed next to some type of extremist content, including terrorist related posts.Read the full article