The 2018 guide to B2B sales, Part 2: Segmentation, content, and nurtures

In Part 1 of this series, I broke down how to effectively use different channels for B2B efforts – from demand generation channels like Facebook, LinkedIn, and Pinterest to get in front of highly relevant audiences to paid search to capitalize on audiences with intent. I also touched on optimizing the landing pages/content you should deliver to these audiences.Read the full article