3 New AdWords Retargeting Hacks Guaranteed to Increase App Retention

by Neil Patel
Subscription-based companies face a problem. They willingly lower prices to get people in the door. Each monthly charge is only a tiny fraction of their costs. That means it could take months for them to breakeven on each customer. Unfortunately, most people that sign up don’t stick around that long.Read the full article

How to Retarget Your Visitors and Drive Visitors Back to your Website

Have you heard of the rule of 7? In which it takes someone 7 times to see your brand and site before they get comfortable and buy. Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ A great way to get people to continually see your brand is through remarketing (or retargeting... the words are interchangeable). How it works is you put a pixel on your website. Through Google AdWords or Facebook ads, you can add this pixel to your site. What it does, is when someone browses the web, those visitors that you pixeled will see an ad for your company. For example, I once went to Overstock to buy a mattress. I didn't end up buying but as I was browsing sites like TechCrunch ads for that mattress would show up. That's retargeting. Retargeting is so effective that I am currently spending $40,000 a month on retargeting ads. It will be one of you highest converting ad types.