Facebook’s new branded-content guidelines will force some publishers to abandon a business model

One by one, Facebook is cutting off access to the cheap traffic pipelines publishers used to tap on the platform, and it’s forcing some publishers to abandon tactics that defined their businesses. Last month, Diply, a publisher that gets 85 percent of its desktop traffic from Facebook, according to SimilarWeb, informed the owners of many of the Facebook pages that Diply pays t ...Read the full article