10X Your A/B Testing with AdWords Ad Variations

Is “Buy now” a more effective call to action than “Don’t miss the boat”? Do your prospects prefer to noodle around in a “free trial” or would they rather “try [our] software”? What happens if you invert your headlines? Do URL paths even matter, bro?!?! When it comes to writing ads, these are the questions that haunt paid search aficionados.Read the full article