11 Storytelling Lessons That Will Transform Your Content Marketing

by Joe Lazauskas
I was a wide-eyed, frizzy-haired 25-year-old when I first got the offer of a lifetime: to be in charge of content for a small tech company called Contently. When I asked my new boss for direction, he pointed to the freshly painted mural on the office wall. It read: “Those who tell the stories rule the world.” “Just do your thing,” he said. “Tell awesome stories.Read the full article

11 Lessons From The Storytelling Edge—Jay Baer

While most people are looking for a magic solution or singular trick, the truth is that storytelling is an art and a science. For years, Contently's Shane Snow and Joe Lazauskas have researched how storytelling can transform a business. Now, they'll put all of their research and advice into a book: The Storytelling Edge. Learn more from best-selling author and content marketing luminary Jay Baer, who read the book and distilled his favorite storytelling lessons into a nine-minute video. Buy the book here: https://www.thestorytellingedge.com/