Auto-Redirects are Costing Brands Millions According to New Report

by Michael Levanduski
GeoEdge has recently released a new study that looks at various types of loss in digital advertising. The report found that auto-redirects are costing advertisers about $210 million each year directly, plus up to another $920 million in secondary fraud. Sites that redirect traffic often lead to pages that have rampant ad fraud, which is where this number comes from.Read the full article