Chobani CCO Lee Maschmeyer on cutting out creative agencies: ‘We can make our dollars work harder’

It has been a year since Chobani dropped Opperman Weiss as its creative agency in favor of an in-house creative shop. Since then, the brand has rebranded, and it launched an experiential and social campaign on Feb. 11 celebrating the brand’s 10th anniversary. It now has a 32-person in-house creative team.Read the full article