How Leading Companies Are Using Affiliate to Test Other Channels

Wish there was a way to test out marketing initiatives with less upfront risk? Even better, what if there was a way to pay only for those actions you want? I’ll let you in on a little secret … many merchants use the affiliate model to do just that. Since affiliate marketing is primarily focused around a pay for performance model, it can serve as a sort of “chameleon” channel, ...Read the full article