Retargeting Done Wrong: Marketers Are Sacrificing Serious Revenue

U.S. retailers are leaving $5 billion in revenue on the table Here’s an elephant in the room: CMOs are allowing their marketing vendors and teams to focus on advertising metrics that may not mean anything to their business. When I talk to marketing executives of large online retailers, I ask a lot of questions about revenue and budgets to get to the bottom of how they can meas ...Read the full article