Case Study: Crayola Overcomes Facebook Algorithm with Co-Created Content

by Stephanie Miles
Brand: Crayola Location: Easton, Pennsylvania Vendor: Vivoom Bottom Line: High engagement levels make fan-generated videos an enticing marketing strategy for brands. Facebook’s algorithm changes have left many brands scratching their heads as they search for organic ways to connect with consumers on the social media platform, but Crayola found a way to overcome the challen ...Read the full article