The Rundown: CMOs grapple for leverage vs. platforms

In this week’s Rundown: CMOs turn into politicians in a desperate attempt to claw back leverage, Facebook expands its subscription support for publishers, and Verizon’s Go90 goes south. Politicians or CMOs? It’s been three days since Unilever CMO Keith Weed proclaimed in an Interactive Advertising Bureau keynote in California that his company, the world’s second-largest adve ...Read the full article