3q digital

  • 3Q Digital Download Episode 21: Conversion Rate Optimization

    http://3qdigital.com/wp-content/uploads/2016/06/21-Episode-21-Jeremy-Epperson-on-CRO.mp3 The 3Q Digital download Podcast is back with host Joe Kerschbaum chatting with 3Q’s Director of CRO Jeremy Epperson on (you guessed it!) Conversion Rate Optimization. For a reference here are Jeremey’s top takeaways and action ...

    3Q Digital- 12 readers -
  • 3Q Digital Download Episode 18: Collecting Qualitative Data

    3Q Digital Download Episode 18: Collecting Qualitative Data Posted: 02.11.2016 http://3qdigital.com/wp-content/uploads/2016/02/18-Episode-18-Collecting-Qualitative-Data.mp3 This week’s episode features Purna Virji and host Joseph Kerschbaum talking about the importance of (and how to collect) Qualitative Data. Below are Purna’s top tips. Be sure to c ...

    3Q Digital- 9 readers -
  • 3Q Digital Download Episode 19: Optimizing for Mobile SEM

    3Q Digital Download Episode 19: Optimizing for Mobile SEM Posted: 02.05.2016 http://3qdigital.com/wp-content/uploads/2016/02/19-Episode-19-Optimizing-for-Mobile-SEM.mp3 This week’s episode features Jason Puckett and host Joseph Kerschbaum chatting about how to opt ...

    3Q Digitalin Paid Search- 5 readers -
  • 3Q Digital Download Episode 17: SEM Tactics (and Beyonce) for Big Brands

    3Q Digital Download Episode 17: SEM Tactics (and Beyonce) for Big Brands Posted: 02.04.2016 http://3qdigital.com/wp-content/uploads/2016/02/17-Episode-17-SEM-Tactics-and-Beyonce-for-Big-Brands.mp3 This week’s episode features Maddie Cary and host Joseph Kerschbaum talking about SEM Tactics for Big Brands (with a little bit of a focus on Beyonce). Be sure to check out ...

    3Q Digitalin Paid Search- 9 readers -
  • 3Q Digital Download Podcast Episode 16: Conversion Optimization

    http://3qdigital.com/wp-content/uploads/2015/10/16-Episode-16_-Conversion-Optimization.mp3 Our host Joe Kerschbaum and guest Justin Fried discuss conversion optimization for the entire purchase path in this week’s episode. Here are the key takeaways from the episode: 1) Look at your media buying outside of silos 2) Messaging is key, understand ...

    3Q Digital- 6 readers -
  • 3Q Digital Download Podcast Episode 15: Mobile Marketing

    http://3qdigital.com/wp-content/uploads/2015/10/15-Episode-15_-Mobile-Marketing-with-Bryant-Garvin.mp3 This week’s episode features host Joe Kerschbaum and guest Bryant Garvin break down some tips for mobile marketing. Unfortunately, part of the audio of this episode was lost in a technical mishap, but there’s a ton of important info in this episode in spite of the loss.

    3Q Digitalin Paid Search- 17 readers -
  • Make your Facebook ads truly dynamic

    Today’s post is by Jeff Ferguson, CEO of Fang Digital Marketing. In today’s ever-expanding digital marketing universe, we all hear, time and time again, some version of the message, “content is king.” We also all know that in the end, talk is cheap. And, alas, so is much of what gets written – and passed off as “content” – by many marketers out there.

    3Q Digitalin Social- 10 readers -
  • 3Q Digital Download Episode 9: Ad Testing and Ad Copy

    http://3qdigital.com/wp-content/uploads/2015/02/09-09-3Q-Digital-Download-Episode-9.mp3 Podcast episode 10 is all about ad testing and copy! Featuring industry giants Joe Kerschbaum and Brad Geddes, this episode will get your ad tests on the level. Here are Brads top 5 tips: 1. Define why you want to test: what are ...

    3Q Digital- 6 readers -
  • Happy Presidents’ Day!

    SILICON VALLEY 155 Bovet Rd. Suite 480 San Mateo, CA 94402 650 539-4124 CHICAGO 1 N. LaSalle St. Suite 2800 Chicago, IL 60602-4025 ...

    3Q Digital- 3 readers -
  • 3Q Digital Download Episode 8: YouTube!

    http://3qdigital.com/wp-content/uploads/2015/01/08-3Q-Digital-Download-Episode-8.mp3 Our host, Joseph Kerschbaum and guest Manny Rivas from aimClear have an in-depth discussion about YouTube advertising. Here are Manny’s key takeaways: 1. Set up remarketing lists in order for them to build, even if you’re not running video ads. 2. Define what you’re trying to achieve.

    3Q Digitalin Social YouTube- 34 readers -
  • 3Q Digital Download Episode 7: Bing!

    http://3qdigital.com/wp-content/uploads/2015/01/07-3Q-Digital-Download-Episode-7.mp3 Our host, Joseph Kerschbaum, and guest John Gagnon talk Bing (which is great because John is a Bing Evangelist)! Here are John’s key Bing takeaways: 1. Take advantage of the new Universal Event Tracking in Bing ...

    3Q Digital- 6 readers -
  • 3Q Digital Download Episode 6: Remarketing

    http://3qdigital.com/wp-content/uploads/2014/12/06-06-3Q-Digital-Download-Episode-6.mp3 Our hous, Joseph Kerschbaum and guest Jay Sampfl talk all things remarketing in this episode of the 3Q Digital Download Podcast. Here are Jay’s key takeaways: 1. If you have a subscription service or a product, identify which terms are going to be navigational.

    3Q Digital- 5 readers -
  • 3Q Digital Download Episode 5: Crafting Personas

    http://3qdigital.com/wp-content/uploads/2014/10/3Q-Digital-Download-Episode-5.mp3 Welcome to the 5th episode of the 3Q Digital Download Podcast. Join our host, Joseph Kershbaum and guest Aaron Levy as they discuss how to create compelling Marketing Personas to ensure your ads are reaching the right audience. Here are the 5 key takeaways according to Aaron: 1.

    3Q Digitalin Paid Search- 4 readers -
  • 3Q Digital Download Episode 4: Holiday PPC

    http://3qdigital.com/wp-content/uploads/2014/10/04-3Q-Digital-Download-Episode-41.mp3 Join our host, Joseph Kerschbaum, and our guest, Lisa Raehsler, as they talk about prepping your accounts for the busy holiday season. Here are Lisa’s key takeaways: 1. Focus on planning and being prepared. 2. Review keywords, making sure seasonal keywords are active. Prepare seasonal ad copy.

    3Q Digitalin Paid Search- 3 readers -
  • 3Q Digital Download Episode 3: Close Variants

    http://3qdigital.com/wp-content/uploads/2014/10/03-3Q-Digital-Download-Episode-3.mp3 Welcome to the 3rd episode of 3Q Digital Download Podcast. Join our host, Joseph Kerschbaum, and guest Robert Brady as they discuss the recent changes to Close Variants. Here are the 4 key takeaways according to Robert: 1. Use negative keywords to force a match to a specific keyword. 2.

    3Q Digital- 17 readers -
  • 3Q Digital Download Episode 2: Next Level PPC

    http://3qdigital.com/wp-content/uploads/2014/10/02-3Q-Digital-Download-Episode-2.mp3 Subscribe on iTunes here! Welcome to the second episode of the 3Q Digital Download Podcast! Join our host, Joseph Kerschbaum, and our guest, Elizabeth Marsten, to get tips on taking your PPC game to the next level! This is perfect for both in-house or agency folks! Here are Elizabeth’s key takeaways. 1.

    3Q Digitalin Paid Search- 4 readers -
  • 3Q Digital Download Episode 1: Social PPC

    Click Here to Download Episode 1. Welcome to the inaugural episode of the 3Q Digital Download Podcast, your place for informative discussions about the latest trends in digital marketing. The podcast series features our charismatic host, Joseph Kerschbaum. Episode 1 is all about social PPC! Our first guest is the esteemed Melissa Mackey, who has been doing PPC since 2006.

    3Q Digitalin Paid Search Twitter- 5 readers -
  • Strange New World: How Developing Marketers Meet Daily SEO Challenges

    SEO knowledge is a work in progress for everyone in the field, whether they’ve been working in it for 10 days or 10 years. The industry morphs daily, with countless blogs (hey, like this one!) weighing in on what’s important, what’s less important, what’s about to be penalized, and so on. 3Q Digital’s SEO team (and process) takes a long-term view of SEO careers and campaigns.

    3Q Digitalin SEO- 4 readers -