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  • 10 Questions to Ask Yourself When Your Conversion Rates Are Below Average

    Don’t wait until it’s too late. Check and maintain your conversion rates often, just like you would your car. Image via Shutterstock. A major faux pas I often see with conversion rates is that businesses only seem to to address them when alarms are triggered. Conversion rates require ongoing maintenance and should be regular focal points in your optimization and marketing efforts.

    Unbounce- 7 readers -
  • 10 Metrics to Track for Social Media Success

    Do you want to measure the impact of your social media marketing efforts? Wondering which social media metrics you should focus on? Analyzing the raw data on campaign performance helps you determine which tactics are working. In this article, you’ll discover the top 10 social media metrics you should be monitoring on Facebook and Twitter.

    Social Media Examinerin Social- 8 readers -
  • Using Content Marketing to Drive Customer Delight

    Your content may sufficiently answer your audience’s questions and help them solve their problems, but how much does it delight them — enough to have a measurable impact? The better the content experience is, the happier your audience will be and the more likely their delight will continue after they buy. They could even become an advocate for your brand with people they know.

    Content Marketing Institutein Social Content- 11 readers -
  • 7 Eye-Catching Headlines That Will Get Your Emails Opened

    A close mate outside of the marketing world gave me a sharp reminder recently. He was a bit riled up, complaining about the number of companies that were “spamming” him. From his perspective, he thought people didn’t really use email anymore and he didn’t understand why companies were overloading his inbox.

    Jeffbullas's Blogin EMail- 14 readers -
  • 7 Key Signals You Can’t Ignore With Your Content Marketing Metrics

    Despite living in a digital age where we’re practically swimming in a sea of big data, there are lots of marketers who think a data-driven approach to marketing is for the nerds. For whatever reason, they can’t be bothered with it. But not monitoring data and ignoring metric signals is a good way to leave money on the table.

    Jeffbullas's Blogin Content- 16 readers -