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Last month, I attended the annual Opticon conference hosted by Optimizely, a leading CRO platform that provides brands with website and mobile A/B testing and personalization technology. At the conference, Optimizely made the ...
“If you have the right data and know how to use it, you win.” -3Q CEO David Rodnitzky Digital marketing is evolving. The shift in focus from channels and products, to customer preferences and exp ...
5 Digital Design Trends and Predictions for 2016 Before diving into what next year’s trends will be, it is important to remember that regardless of what is happening in the realm of visual design going into 2016, what is most important for the creative we develop for our clients will still be: developing targeted, relevant, audience-specific content and user experiences; listening to the data .
Lessons in Performance Creative: A Tale of Two Jewelry Sites A few days ago I was searching online for a gift for my wife. She likes handmade artistic jewelry, so I did some searching and clicked on a few ad links that seemed to be in line with what I was looking for. One landing page I was taken to had spectacular photography of models wearing bracelets and necklaces with sp ...