aaron dodez

  • ‘Brands aren’t people. And if they were, they’d hate ads too.’

    Aaron Dodez is vp, associate director, digital marketing at independent ad agency, RPA. There is no shortage of false prophets in marketing, each touting the “newest” tactic like native advertising (GoTo.com from 1998 says hello) that promises to finally make consumers love — or at least not notice — our ads.

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