aaron gottlieb

  • Best of the week: Changemakers, bad ads on Snapchat and the state of influencer marketing

    In case you missed it…. We broke new ground this week releasing our first Changemakers list, which honors those modernizing media and marketing. The idea: There are plenty of people you’ve already heard of (and heard of and heard of) that appear on list after list, year after year. We wanted to go beyond that and dive into those making change happen on a daily basis.

    Digiday- 20 readers -
  • Best of the week: Brands are cutting agencies, going directly to influencers

    We’ve reached the weekend and there’s a pretty good chance you’re already headed out of town. But before you shut off completely, make sure to check out our top stories from the week – a full list is available at the bottom: A former global media head of a multinational brand spoke to our UK editor Jess Davies in this week’s Confessions, noting how agencies have evolved into t ...

    Digiday- 14 readers -
  • Best of the week: As platforms flex their muscle, publishers reinvest in site performance

    Another week in the worlds of media and marketing saw more punches thrown in the ongoing battle for audience ownership and ad dollars. So if you’re looking for some good drama reads this weekend, you’re in luck. As always, you can find a full list of our top stories at the bottom. Platforms vs. publishers war wages on A number of publishers recorded declines in reach on Faceb ...

    Digiday- 16 readers -
  • Facebook’s Instant Articles are falling out of favor with publishers

    A big story of the week was publishers’ changing use of Facebook. In some areas they’ve become displeased with the platform’s offerings, but in others they’re still happy with the massive scale as a testing ground for what works. And as they continue to do so, new roles are popping up. Facebook’s Instant Articles are falling out of favor As subscription growth becomes more to ...

    Digidayin Display- 14 readers -
  • WTF Programmatic Download

    From the editors at Digiday: A compilation of 11 WTF explainer detailing digital advertising systems, including: Programmatic advertising Rea ...

    Digiday- 12 readers -