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Looking for new ways to put your brand in front of social media users? Wondering what’s working for others? It’s possible to keep your social posts focused on your brand and avoid seeming self-centered and overly promotional. In this article, you’ll discover three ways to talk about your brand on social more often without turning people off. by Aaron Orendorff on Social Media Examiner.
Capitol Hill has been full of unprecedented news for months, but on March 20, something truly strange happened. As FBI Director James Comey and NSA Director Mike Rogers faced questions on the Trump administration’s ties to Russia, the hearing took an unexpected turn. President Trump, as is his custom, had taken to Twitter to share his opinions on the matter.
Social media is arguably the most powerful growth tool on the internet. Ironically, it’s also the most difficult to master. In a study by Ascend2, 40% of digital marketers cited social as the “most difficult” channel to master (a tie for first with websites). Asked to identify the most difficult tactic on this most difficult channel, the answer — by a landslide — was three wo ...
Oh my! That is quite a confession! Image via Shutterstock. I have a confession to make. It’s a hard one, so breathe deep with me and please be kind. I am not *hard swallow* a conversion optimizer. That’s a dangerous admission, and not just because CRO is big business. You see, while I’m not a conversion optimizer, I’m good at faking it. Really, really good.
Twelve million. That’s the total number of ecommerce sites across the globe. In the U.S. alone, ecommerce sales topped 100 billion dollars in the third quarter of 2016. That’s 7.7% of all retail sales. While 7.7% might not sound like much, keep in mind that U.S. ecommerce sales grew at seven times the rate of total sales last year alone: 15.6% compared to 2.3%.
Facebook is a social network. Despite its booming ad business, it is still, at its core, a place for “friends” to speak with other “friends.” During the past election, many “friends” turned it into a political forum for not-so-friendly debates. Even worse, Facebook fanned the flames by allowing the spread of fake news. Those controversies came with consequences.
Congratulations blogger, you just acquired a new subscriber. The question is: now what? Usually our answer is to dash off a default “Welcome” email and then go silent until we post a new article. Not so fast. Virtual relationships are as sacred and as delicate as your in-person relationships. You wouldn’t take your loved ones for granted … and you shouldn’t misuse the privi ...
It’ll come from more and better questions. Success stories like Uber, AirBnB, Dropbox, and Spotify have all made finding the next, great “growth hack” something of a holy grail. The term is now standard fare far beyond the startup community where it was conceived. You can growth hack email subscriptions, growth hack PR, growth hack ecommerce, growth hack product development an ...
Chances are … you’ve seen the stats: Email has the highest return-on-investment (ROI) of all marketing channels. Email generates 40 times more customers than social media. Email yields a 17% higher purchase value per order than social platforms. Email is used by over 90% of all US consumers on a daily basis. Sadly, what you may not have seen … are the results.
Nearly a decade ago, Seth Godin coined the term permission marketing. In short, “Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” Nowhere does this principle apply more than with email. Before you can make a sale, convert a subscriber, or even start a pitch, you need your t ...
I’m sure you’ve heard this stat: more than two million blog posts go live every single day. And that’s just talking about blogs. You don’t even want to start contemplating total online content including emails, landing pages, product pages, podcasts, and social media. Standing out in the deluge is harder than ever. Even for established publishers it’s tough. For beginners … it’s a nightmare.
You are a content marketer. You care about people, about making real content for real humans that adds value and solves problems. After all, that’s the heart of content marketing. Unfortunately, all that care and human connection often comes at a cost. Even in the B2B realm, a mere 6% of respondents in CMI’s 2017 research rated their organization’s content marketing maturity ...
Roughly 60% of companies who adopt marketing automation tools only utilize a fraction of those tools’ features. The two primary culprits are (1) lack of a clear marketing strategy before selecting a tool, and (2) the complexity of the systems themselves. Add to this the fact that 38% of companies were considering switching tools in 2016 and it’s clear that automation is a struggle.
What’s the secret to breakthrough marketing? Most of us would be tempted to answer: creativity. Wrong. And I can prove it … Legendary director Ron Howard recently appeared on Marc Maron’s podcast WTF, one of my favorite “guilty pleasures.” Around minute 36 of the interview, Maron asked a question that might at first appear to having nothing to do with marketing: “When you ...
Let’s be honest, social media is a jungle. Forget about the flood of apps, integrations, and add-ons, just figuring out which network you should invest in is overwhelming. What if you could ask today’s most influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?” That’s exactly what I did.
Despite its cost effectiveness and superior return on investment (ROI), many of us still struggle to unlock the benefits of email marketing. Wouldn’t it be wonderful to know exactly what the very best email marketers are doing, unearth their secrets… and steal ‘em? That’s exactly what this post contains.
Want to improve your online sales process? Looking for tips to connect with prospects and customers on your social channels? With the right plan, you can enhance people’s social media experience and generate more sales. In this article, you’ll discover seven tips to improve your ecommerce using social media. by Aaron Orendorff on Social Media Examiner.
Last year, online consumers spent over $4.45 billion on Thanksgiving and Black Friday alone. That was according to data released by Adobe on November 27th, 2015. If that number isn’t big enough for you, Statista crunched the total amount of desktop-only e-commerce sales for both November and December of 2015 and came away with a mind blowing $56.43 billion.
Back in the days of Mad Men, agencies were bulletproof institutions. Nobody had to question how things worked. Account managers dealt with clients, creatives created, and everybody smoked. But once the digital revolution hit a few decades ago, the traditional agency model splintered into an array of concentrated niches.
Learning from others’ mistakes could mean more sales for you. Image via Shutterstock. The cardinal sin of ecommerce landing pages — for physical and SaaS products alike — is mixing lead generation and sales… on a single page. At first, that sounds incredibly odd. After all, shouldn’t ecommerce landing pages cater to both audiences: those wanting to learn a bit more and those ...