Aaron Orendorff

  • The Three Easiest Ways To Get Started With Marketing Automation

    You already know you should be automating your marketing. In fact, you probably feel guilty just thinking about it. Why? Because you’ve heard the numbers. According to aggregate data, “80% of marketing automation users” see their number of leads increase (Venturebeat Insights), “high performers have an average of 60% higher lead-to-sale conversion rating” (PR 20/20), and overa ...

    Aaron Orendorff/ GetResponse Blog- 13 readers -
  • 8 Blogger Tools to Help Promote Your Content

    Do you want more exposure for your blog? Looking for tools to increase visibility for the content you publish? In this article, you’ll discover eight tools to help you reach a wider audience with your blog content. Discover eight tools to help promote your blog content. Step 1: Use External Tools to Promote Your Content If the goal is to drive traffic to your blog, why st ...

    Aaron Orendorff/ Social Media Examinerin Social Content Blogging- 10 readers -
  • The One-Way-Out Formula For Improving Email CTRs

    “100% email click-through rate is possible,” said no marketer ever. But beating the 2016 average of 3.75%? Absolutely. Naturally, skyrocketing your email open rate is a good start. Yet we both know that’s not enough. Revenue comes from action. And action is all about the click. Many email marketers try to force their subscribers to take action by flooding them with clickable options.

    Aaron Orendorff/ GetResponse Blogin EMail- 8 readers -
  • The Ultimate Guide To Ultimate Word Guides

    “All I need is a sheet of paper and something to write with,” penned the 19th century German philosopher Friedrich Nietzsche, “and then I can turn the world upside down.” Eugene Schwartz – easily the best copywriter of the 20th century – put it like this: “Five to ten words will make up about 90% of the value of your ad. If you are right, they may start a new industry.

    Aaron Orendorff/ GetResponse Blog- 8 readers -
  • How to Build Your Email List: The (Better Than) Ultimate Guide

    It’s not “like” or follow. And it’s not even add to cart, buy now, or confirm purchase. The most profitable online click is subscribe. The most profitable online click is subscribe says @iconicontent. Click To Tweet Why? Because, as McKinsey & Company’s much-cited study revealed, email is a staggering 40 times more effective at acquiring customers than Facebook and ...

    Aaron Orendorff/ Content Marketing Institute- 9 readers -
  • Five Content Curation Recipes Your Social Media Audience Will Devour

    Let’s face it… there’s a reason words like “infoxication” and “infobesity” have been invented: none of us can stomach the towering piles of content shoved onto our plates. As a result, social media users in particular have chosen one of two routes: either they’re overly discerning about who they let into their social media timelines – ruthlessly avoiding any person or brand th ...

    Aaron Orendorff/ GetResponse Blog- 13 readers -
  • Why Science Says You Should Talk To Yourself

    The billion-dollar self-help industry is powered by a single obsession: our hankering to look “outside” for solutions, inspirations and validations. From attending expensive conferences to buying formulaic books, we spend hours – if not days, months and even years – seeking a “magic” solution to end all our woes.

    Aaron Orendorff/ GetResponse Blog- 7 readers -
  • 18 Words To Skyrocket Your Email Open Rates

    First, the bad news: according to GetResponse’s massive 2016 study The State of Email Marketing by Industry, of all the marketing and business-related emails that get sent 4% get clicked, 22% get opened, and 78% get absolutely nothing. Not a very encouraging number, especially if your business depends on email marketing in any size, shape, or form.

    Aaron Orendorff/ GetResponse Blog- 7 readers -
  • 10 Reasons Nobody’s Responding To Your Emails

    Let me start with a confession: I’m not a journalist… but I play one on the Internet. Over the last three years, I’ve built up a byline that includes outlets like Entrepreneur, Business Insider, Fast Company, The Next Web, Huffington Post, Success Magazine and Lifehacker. On top of that, I’ve earned guest spots at a host of top-tier marketing blogs like Content Marketing Insti ...

    Aaron Orendorff/ GetResponse Blogin EMail- 6 readers -
  • 7 Email Segmentation Lists You Should Create Today

    In 2015, more than 200 billion emails were sent and received every day. By 2019, that number is expected to rise to nearly 250 billion. What does that mean for email marketing? Two things. One, email is far from dead. But, two, the novelty has worn off. Sadly, firing off the same old, one-size-fits-all campaigns no longer works. So, what does? Segmentation.

    Aaron Orendorff/ GetResponse Blogin Social EMail- 8 readers -
  • Most Announcement Emails Suck

    The vast majority of “Announcement Emails” suck. They’re a barren wasteland of same-old, same-old: “New items in stock!” “We’re growing our company!” “Happy Holidays!” It isn’t that you and your business don’t have anything worthwhile to share… but like other marketing techniques, we tend to get stuck in a rut.

    Aaron Orendorff/ GetResponse Blog- 4 readers -
  • Little-Known SEO Ingredients That Make A Huge Difference In Google Search

    Just like the tiny touches that go into creating your own perfect cup of coffee, less than a handful of little-known ingredients can have a huge impact on your site’s SEO. That’s a bold claim, especially given what a massive (and massively confusing) subject search engine optimization has become over the last few years. If you’re feeling overwhelmed, rest assured, you’re not alone.

    Aaron Orendorff/ GetResponse Blog- 8 readers -
  • Why Response Rate Is The New Click-Through Rate

    Since the dawn of email automation, marketers have been obsessed with a single metric: click-through-rate (CTR). Naturally, this obsession comes with good reason. While open rate is little more than a vanity metric reflecting your ability to write compelling one liners (i.e., subject lines), when it comes to email engagement — i.e., getting your list to take action — CTR is king.

    Aaron Orendorff/ GetResponse Blogin EMail- 9 readers -