Aaron Orendorff

  • People Trust Facebook Less Than Congress

    Facebook is a social network. Despite its booming ad business, it is still, at its core, a place for “friends” to speak with other “friends.” During the past election, many “friends” turned it into a political forum for not-so-friendly debates. Even worse, Facebook fanned the flames by allowing the spread of fake news. Those controversies came with consequences.

    Aaron Orendorff/ The Content Strategistin Social- 17 readers -
  • Three Emails Every Blogger Needs to Wow Newsletter Subscribers

    Congratulations blogger, you just acquired a new subscriber. The question is: now what? Usually our answer is to dash off a default “Welcome” email and then go silent until we post a new article. Not so fast. Virtual relationships are as sacred and as delicate as your in-person relationships. You wouldn’t take your loved ones for granted … and you shouldn’t misuse the privi ...

    Aaron Orendorff/ GetResponse Blogin EMail- 21 readers -
  • Your Next Growth Hack Won’t Come from You

    It’ll come from more and better questions. Success stories like Uber, AirBnB, Dropbox, and Spotify have all made finding the next, great “growth hack” something of a holy grail. The term is now standard fare far beyond the startup community where it was conceived. You can growth hack email subscriptions, growth hack PR, growth hack ecommerce, growth hack product development an ...

    Aaron Orendorff/ Simply Measuredin Social- 26 readers -
  • 10 Email Marketing Myths Killing Your ROI

    Chances are … you’ve seen the stats: Email has the highest return-on-investment (ROI) of all marketing channels. Email generates 40 times more customers than social media. Email yields a 17% higher purchase value per order than social platforms. Email is used by over 90% of all US consumers on a daily basis. Sadly, what you may not have seen … are the results.

    Aaron Orendorff/ GetResponse Blogin EMail- 16 readers -
  • 8 Business Intelligence Tools for Content Marketers With Technophobia

    You are a content marketer. You care about people, about making real content for real humans that adds value and solves problems. After all, that’s the heart of content marketing. Unfortunately, all that care and human connection often comes at a cost. Even in the B2B realm, a mere 6% of respondents in CMI’s 2017 research rated their organization’s content marketing maturity ...

    Aaron Orendorff/ Content Marketing Institutein Social EMail Content- 18 readers -
  • The Three Levels of Marketing Automation & How to Decide

    Roughly 60% of companies who adopt marketing automation tools only utilize a fraction of those tools’ features. The two primary culprits are (1) lack of a clear marketing strategy before selecting a tool, and (2) the complexity of the systems themselves. Add to this the fact that 38% of companies were considering switching tools in 2016 and it’s clear that automation is a struggle.

    Aaron Orendorff/ GetResponse Blogin How To's- 25 readers -
  • Breakthrough Marketing Is About ‘Reflecting’ … Not ‘Inventing’

    What’s the secret to breakthrough marketing? Most of us would be tempted to answer: creativity. Wrong. And I can prove it … Legendary director Ron Howard recently appeared on Marc Maron’s podcast WTF, one of my favorite “guilty pleasures.” Around minute 36 of the interview, Maron asked a question that might at first appear to having nothing to do with marketing: “When you ...

    Aaron Orendorff/ GetResponse Blog- 13 readers -
  • 7 Tips for Improving Online Sales Using Social Media

    Want to improve your online sales process? Looking for tips to connect with prospects and customers on your social channels? With the right plan, you can enhance people’s social media experience and generate more sales. In this article, you’ll discover seven tips to improve your ecommerce using social media. by Aaron Orendorff on Social Media Examiner.

    Aaron Orendorff/ Social Media Examinerin Social- 28 readers -
  • Ecommerce Landing Pages: The Good, the Bad… and the Shockingly Terrible

    Learning from others’ mistakes could mean more sales for you. Image via Shutterstock. The cardinal sin of ecommerce landing pages — for physical and SaaS products alike — is mixing lead generation and sales… on a single page. At first, that sounds incredibly odd. After all, shouldn’t ecommerce landing pages cater to both audiences: those wanting to learn a bit more and those ...

    Aaron Orendorff/ Unbouncein Paid Search- 16 readers -
  • 5 Dead Marketers To Bring Your Emails Back To Life

    Today’s marketers are obsessed with all things new. The temptation is understandable. All around us stand new social media platforms, new automation tools, new delivery channels, and new apps. Each one has the same promise: “I am the answer to all your marketing struggles.” Amidst this flood of “new,” however, it’s easy to lose sight of one thing: the forces that drive humans ...

    Aaron Orendorff/ GetResponse Blogin EMail- 17 readers -