Aaron Orendorff

  • 10 Email Marketing Myths Killing Your ROI

    Chances are … you’ve seen the stats: Email has the highest return-on-investment (ROI) of all marketing channels. Email generates 40 times more customers than social media. Email yields a 17% higher purchase value per order than social platforms. Email is used by over 90% of all US consumers on a daily basis. Sadly, what you may not have seen … are the results.

    Aaron Orendorff/ GetResponse Blogin EMail- 13 readers -
  • 8 Business Intelligence Tools for Content Marketers With Technophobia

    You are a content marketer. You care about people, about making real content for real humans that adds value and solves problems. After all, that’s the heart of content marketing. Unfortunately, all that care and human connection often comes at a cost. Even in the B2B realm, a mere 6% of respondents in CMI’s 2017 research rated their organization’s content marketing maturity ...

    Aaron Orendorff/ Content Marketing Institutein Social EMail Content- 14 readers -
  • The Three Levels of Marketing Automation & How to Decide

    Roughly 60% of companies who adopt marketing automation tools only utilize a fraction of those tools’ features. The two primary culprits are (1) lack of a clear marketing strategy before selecting a tool, and (2) the complexity of the systems themselves. Add to this the fact that 38% of companies were considering switching tools in 2016 and it’s clear that automation is a struggle.

    Aaron Orendorff/ GetResponse Blogin How To's- 18 readers -
  • Breakthrough Marketing Is About ‘Reflecting’ … Not ‘Inventing’

    What’s the secret to breakthrough marketing? Most of us would be tempted to answer: creativity. Wrong. And I can prove it … Legendary director Ron Howard recently appeared on Marc Maron’s podcast WTF, one of my favorite “guilty pleasures.” Around minute 36 of the interview, Maron asked a question that might at first appear to having nothing to do with marketing: “When you ...

    Aaron Orendorff/ GetResponse Blog- 10 readers -
  • 7 Tips for Improving Online Sales Using Social Media

    Want to improve your online sales process? Looking for tips to connect with prospects and customers on your social channels? With the right plan, you can enhance people’s social media experience and generate more sales. In this article, you’ll discover seven tips to improve your ecommerce using social media. by Aaron Orendorff on Social Media Examiner.

    Aaron Orendorff/ Social Media Examinerin Social- 24 readers -
  • Ecommerce Landing Pages: The Good, the Bad… and the Shockingly Terrible

    Learning from others’ mistakes could mean more sales for you. Image via Shutterstock. The cardinal sin of ecommerce landing pages — for physical and SaaS products alike — is mixing lead generation and sales… on a single page. At first, that sounds incredibly odd. After all, shouldn’t ecommerce landing pages cater to both audiences: those wanting to learn a bit more and those ...

    Aaron Orendorff/ Unbouncein Paid Search- 10 readers -
  • 5 Dead Marketers To Bring Your Emails Back To Life

    Today’s marketers are obsessed with all things new. The temptation is understandable. All around us stand new social media platforms, new automation tools, new delivery channels, and new apps. Each one has the same promise: “I am the answer to all your marketing struggles.” Amidst this flood of “new,” however, it’s easy to lose sight of one thing: the forces that drive humans ...

    Aaron Orendorff/ GetResponse Blogin EMail- 12 readers -
  • The Three Easiest Ways To Get Started With Marketing Automation

    You already know you should be automating your marketing. In fact, you probably feel guilty just thinking about it. Why? Because you’ve heard the numbers. According to aggregate data, “80% of marketing automation users” see their number of leads increase (Venturebeat Insights), “high performers have an average of 60% higher lead-to-sale conversion rating” (PR 20/20), and overa ...

    Aaron Orendorff/ GetResponse Blog- 14 readers -
  • 8 Blogger Tools to Help Promote Your Content

    Do you want more exposure for your blog? Looking for tools to increase visibility for the content you publish? In this article, you’ll discover eight tools to help you reach a wider audience with your blog content. Discover eight tools to help promote your blog content. Step 1: Use External Tools to Promote Your Content If the goal is to drive traffic to your blog, why st ...

    Aaron Orendorff/ Social Media Examinerin Social Content Blogging- 12 readers -
  • The One-Way-Out Formula For Improving Email CTRs

    “100% email click-through rate is possible,” said no marketer ever. But beating the 2016 average of 3.75%? Absolutely. Naturally, skyrocketing your email open rate is a good start. Yet we both know that’s not enough. Revenue comes from action. And action is all about the click. Many email marketers try to force their subscribers to take action by flooding them with clickable options.

    Aaron Orendorff/ GetResponse Blogin EMail- 11 readers -