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Columnist Aaron Strout sits down with Chuck Hemann, a senior analytics lead at his company, to discuss bes ...
This past weekend, I bought a Nest thermostat — you know, one of those smart thermostats that looks like a round iPhone and supposedly saves thousands of dollars in energy bills? I mention this purchase for two reasons: First, Nest’s user experience was one of the better ones I’ve ever seen; and second, it got me thinking about how companies could make their mobile user experiences significan.
As we continue to become a mobile-first world, the importance of companies getting their digital experience right with their key stakeholders becomes increasingly important. Unfortunately, while many senior marketers understand the need to have a mobile experience, many are still getting it wrong.
With nearly 80 percent of all social media engagement happening through mobile phones, marketers can now effectively leverage location data when users geotag their social posts. And, with innovative image-recognition technology like Chute and Sysomos Gaze (disclosure: client), we also have the capability to recognize and analyze imagery posted on the social web.
Yes, it’s time to look forward to 2017 and take a stab at predicting what important events and developments will impact mobile and location-based marketing. And while I have several thoughts of my own in terms of what will move the needle, I find it’s always helpful to get some outside perspective, particularly from smart people both inside and outside the industry.
Six years ago, when Wiley asked me to write a Dummies book on location-based marketing, I was equal parts thrilled and terrified. For one thing, I have several friends who are authors, and I know how much hard work goes into writing a book. For another, we were in the early days of location-based applications, and while new players were popping up every day, there really wasn ...
In my last column, “10 Mobile Statistics Marketers Will Love,” I called out the explosive growth of mobile usage. Of particular note is the fact that there will somewhere around two billion mobile users in the world this year. Considering the fact that a little over one-third of the world’s 7.3 billion inhabitants are either under the age of 14 (26 percent) or over the age o ...
At least once a year, I like to step back from the mobile industry to provide some context as to what is happening and, more importantly, why it’s happening. It’s also important to know what these statistics mean to marketers. As a marketer myself, I find that having additional context about the landscape can be helpful.
In March of 2015, the number of mobile-only users overtook desktop users, according to ComScore. This is a trend that will only become more pronounced over the next 10 years as both business and personal users shift away from being tethered to desks and instead choose to access the internet anytime from anywhere.
Five years ago, my co-author, Mike Schneider, and I published one of the first books ever written on the topic of location-based marketing. At the time, all the buzz focused on active check-in apps like Foursquare, Gowalla, Whrrl and SCVNGR. Today, only Foursquare still exists (although SCVNGR has morphed into location-based payments service LevelUp), and it has become much ...
Having spent the past week at CES, mobile is fresh in my brain. And while this year’s show was more focused on self-driving cars, drones and roll-up televisions, mobile — especially the Internet of Things — is still very much alive and well. To that end, 2016 will be a year where we will see more of a distributed mobile web versus one that manifests itself via smartphones and tablets.