aaron taube

  • How to Empower Your Sales Team With Content

    Being a B2B content marketer is a little bit like being a midfielder in soccer. You need to have the vision and creativity to produce scoring opportunities out of thin air, but it’s ultimately the responsibility of one of your teammates to make the final touch that leads to the goal. And just as a soccer team won’t score many goals when strikers and midfielders are out of sync ...

    The Content Strategistin Content How To's- 9 readers -
  • Why Your Creative Will Fail Without the Right Distribution Strategy

    When Ian Cohen, the president of content creation and innovation at Weber Shandwick, talks to his clients these days, the most difficult conversations often come down to making room in their budgets for paid distribution. One of the biggest mistakes today’s marketers make is focusing entirely on content creation without giving proper thought—or an appropriate budget—to distributing that content.

    The Content Strategist- 11 readers -
  • 3 Things You Need to Know About Google Search Analytics

    It wasn’t too long ago that search engine optimization was the online publishing world’s one true king. Shortly after I graduated college in 2011—the very height of the Bleacher Report-erization of web media—I briefly held a part-time, freelance job at SB Nation’s fledgling regional news desk. There, I helped drum up traffic by writing stories that told people what time and TV ...

    Relevancein Paid Search SEO Google- 21 readers -
  • 3 Things You Need to Know About Google Search Analytics

    It wasn’t too long ago that search engine optimization was the online publishing world’s one true king. Shortly after I graduated college in 2011—the very height of the Bleacher Report-erization of web media—I briefly held a part-time, freelance job at SB Nation’s fledgling regional news desk. There, I helped drum up traffic by writing stories that told people what time and TV ...

    The Content Strategistin Paid Search SEO Google- 12 readers -
  • 5 B2B Brands That Rock Instagram

    When you consider the best branded Instagram accounts, the ones that come immediately to mind are usually fashionable retailers that can feature their products in attractively composed shots or draw eyeballs with high-profile celebrity endorsers. For business-to-business brands, Instagram poses something of a challenge.

    The Content Strategistin Social EMail Content- 16 readers -
  • Conversions Aren’t Enough: 5 Best Metrics for Measuring Branded Video

    One of the hardest things about creating branded video is figuring out whether it’s actually working. While most brands and agencies typically measure their online advertising by conversions and click-through rates, these metrics are flawed when it comes to branded content and native video, which is frequently more about building a long-term relationship with consumers than ...

    Adknowledge Blog- 20 readers -
  • Drake Is Thirsty, and Sprite Wants Everyone to Know It

    As someone under the age of 30, it’s easy for me to take for granted hip-hop’s place in the cultural mainstream. I grew up listening to “Mo Money Mo Problems” on the Top 40 radio station that played on the bus ride to elementary school, cast my first ballot for a guy who’s friends with Jay Z, and took a job covering a marketing industry in which even the dopiest white-bread br ...

    The Content Strategist- 10 readers -
  • 4 Brands Killing It with Digital Video

    For all of the changes the Internet has brought to advertising these past two decades, the industry’s future looks a lot like its recent past in one crucial way: there’s going to be lots and lots of video. Just as the latter half of the 20th century was dominated by TV advertising, brands will continue to employ video’s powerful combination of sight, sound, and motion in the new millennium.

    Adknowledge Blog- 18 readers -
  • If You’re Not Doing Mobile Like These Brands, You’re Doing it Wrong

    In the early days of mobile marketing, many wondered whether it would be possible to create experiences people actually enjoyed on such a small screen. Back in 2010, even Steve Jobs, godfather of the iPhone, famously went out of his way to declare, “Mobile advertising really sucks.” Fortunately, in the years that have followed, we’ve seen the screens get bigger and the adver ...

    Adknowledge Blog- 17 readers -
  • Are You Using the Wrong Content for Your Social Channels?

    Being a great social marketer is sort of like being a great DJ. You need to have excellent taste and a catalogue of great content people will love, but you also need to understand your audience. For instance, you wouldn’t spin classical music at the club on Saturday night, and you wouldn’t blast “Turn Down for What” at someone’s 50th wedding anniversary reception.

    Adknowledge Blogin Social Content Facebook Twitter- 19 readers -
  • How Do You Use Gated Content Without Pissing People Off?

    Published 1 min ago 41 Would you give us your email to read this piece? That’s a question many marketers are grappling with these days, and there are no easy answers. While trading a downloadable white paper in exchange for someone’s email address is one of the most tried and true strategies in the B2B marketing playbook, there remains a fear that employing this tacti ...

    Relevancein Affiliate EMail Content How To's- 11 readers -
  • Want to Be a World-Class Marketer? Learn from Gaming Companies.

    When people consider the world’s most successful online marketers, they often think of companies like Netflix, Amazon—eCommerce giants who used affordable pricing and smart marketing tactics to build themselves into globally famous brands. But while what these companies have done is certainly very impressive, those looking for a glimpse into the future of online advertising ...

    Adknowledge Blog- 16 readers -
  • Survey Research: 6 Do’s and Don’ts for Content Marketers

    If you’ve spent a bunch of time reading things on the internet these past few years, you might have noticed the increasing prominence of the infographic. By turning survey research into a tight, image-heavy narrative, content marketers have been capturing readers’ attention by packaging exclusive data into a format that takes advantage of people’s love for visual content.

    The Content Strategistin Content- 11 readers -