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Recently rank checker started hanging on some search queries & the button on the SEO Toolbar which launched rank checker stopped working. Both of these issues should now be fixed if you update your Firefox extensions. If ever the toolbar button doesn't work one can enable the Menu bar in Firefox, then go under the tools menu to the rank checker section to open it.
Last August I wrote a blog post about how attention merchants were sucking the value out of online publishing. In it I noted how the Yahoo! Directory disappeared & how even DMOZ saw a sharp drop in traffic & rankings over the past few years. The concept of a neutral web is dead. In its place is agenda-driven media. Politically charged misinformed snippets.
There may be a couple exceptions which prove the rule, but new TLDs are generally an awful investment for everyone except the registry operator. Here is the short version... Imagine registering a domain for $10, building a business on it, and then learning the renewal fee will increase to hundreds of $ a year.— Elliot Silver (@DInvesting) March 7, 2017 And the long version...
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Sections Just Make Great Content... Search Engine Engineering Fear Ignore The Eye Candy, It's Poisoned Below The Fold = Out Of Mind Coercion Which Failed Embrace, Extend, Extinguish Dumb Pipes, Dumb Partnerships "User" Friendly The Numbers Can't Work Mobile Search Index Tracking Users Just Make Great Content...
On Friday Google's Gary Illyes announced Penguin 4.0 was now live. Key points highlighted in their post are: Penguin is a part of their core ranking algorithm Penguin is now real-time, rather than something which periodically refreshes Penguin has shifted from being a sitewide negative ranking factor to a more granular factor Things not mentioned in the post ...
Google recently made it much harder to receive accurate keyword data from the AdWords keyword tool. They have not only grouped similar terms, but then they broadened out the data ranges to absurdly wide ranges like 10,000 to 100,000 searches a month. Only active AdWords advertisers receive (somewhat?) decent keyword data. And even with that, there are limitations.
At the abstract level, if many people believe in something then it will grow. The opposite is also true. And in a limitless, virtual world, you can not see what is not there. The Yahoo Directory Before I got into search, the Yahoo! Directory was so important to the field of search there were entire sessions at SES conferences on how to get listed & people would even re ...
So far this year publishers have lost 52% their Facebook distribution due to: increased ad load (another record quarter for Facebook!!!) shifting of the news feed "relevancy" algorithm toward friends promotion of new formats, like live video (if they subsidize it with direct payments, they're also algorithmically subsidizing its distribution) Instant Articles may have worked for .
When markets are new they are unproven, thus they often have limited investment targeting them. That in turn means it can be easy to win in new markets just by virtue of existing. It wouldn't be hard to rank well creating a blog today about the evolution of the 3D printing industry, or a how to site focused on Arduino or Raspberry Pi devices.
Back in the Day... If you are new to SEO it is hard to appreciate how easy SEO was say 6 to 8 years ago. Almost everything worked quickly, cheaply, and predictably. Go back a few years earlier and you could rank a site without even looking at it. :D Links, links, links. Meritocracy to Something Different Back then sharing SEO information acted like a meritocracy.
Nov 12, 2013 WSJ: Google Ventures Backs LendUp to Rethink Payday Loans Google Ventures Partner Blake Byers joined LendUp’s board of directors with his firm’s investment. The investor said he expects LendUp to make short-term lending reasonable and favorable for the “80 million people banks won’t give credit cards to,” and help reshape what had been “a pretty terrible industry.
The Daily Obituary As far as being an investable business goes, news is horrible. And it is getting worse by the day. Look at these top performers. The above chart looks ugly, but in reality it puts an optimistic spin on things... it has survivorship bias the Tribune Company has already went through bankruptcy the broader stock market is up huge over the past de ...
Apr 1st posted in Since we are now at the point that some search results don't have *ANY* organic search results, it is hard to see much purpose in SEO. The old Google used to be so useful.. the new Google, not so much. pic.twitter.com/0CtbQYnd7u— SEA☂☂LE SEO (@searchsleuth998) March 31, 2016 It really is like Google is no longer a search engine, and more like a Yahoo! directory.
If you live outside of the United States it can be hard to appreciate just how ad heavy some of Google's search results have become in key ad categories. Inorganic SERPs A few weeks back Google even introduced literally organic-free search results on mobile devices in the travel vertical. Google is now deepening that organic-free offering, announcing their new mobile travel ...
Jan 26th posted in Sharing is caring! Please share :) Embed code is here. The below image has a somewhat small font size on it. You can see the full sized version by clicking here. Many years ago we created an infographic about how search works, from the perspective of a content creator, starting with their content & following it through the indexing & ranking process.
Firefox recently updated to version 43 & with that, they automatically disabled all extensions which are not signed, even if they were previously installed by a user and used for years. If you go to the add ons screen after the update (by typing about:addons in the address bar) you will see a screen like this Extensions which are submitted to the Mozilla Firefox add o ...
Streaming Apps Google recently announced app streaming, where they can showcase & deep link into apps in the search results even if users do not have those apps installed. How it works is rather than users installing the app, Google has the app installed on a computer in their cloud & then shows users a video of the app. Click targets, ads, etc. remain the same.
Yahoo! Tests Google Again Back in July we noticed Yahoo! was testing Google-powered search results. From that post... When Yahoo! recently renewed their search deal with Microsoft, Yahoo! was once again allowed to sell their own desktop search ads & they are only required to give 51% of the search volume to Bing.
Back in 2009 Google executives were scared of not being able to retain talent with stock options after Google's stock price cratered with the rest of the market & Google's ad revenue growth rate slid to zero. That experience is as close as Google has come to a "near death" experience since their IPO. They've consistently grown & become more dominant.