Aaron Wall

  • DMOZ Shut Down

    Last August I wrote a blog post about how attention merchants were sucking the value out of online publishing. In it I noted how the Yahoo! Directory disappeared & how even DMOZ saw a sharp drop in traffic & rankings over the past few years. The concept of a neutral web is dead. In its place is agenda-driven media. Politically charged misinformed snippets.

    Aaron Wall/ SEO Bookin Social SEO- 12 readers -
  • I'm With Her

    New to the site? Join for Free and get over $300 of free SEO software. Once you set up your free account you can comment on our blog, and you are eligible to receive our search engine success SEO newsletter. Already have an account? Login to share your opinions. Gain a Competitive Advantage Today Your top competitors have been investing into their marketing strategy for years.

    Aaron Wall/ SEO Book- 16 readers -
  • Penguin 4.0 Update

    On Friday Google's Gary Illyes announced Penguin 4.0 was now live. Key points highlighted in their post are: Penguin is a part of their core ranking algorithm Penguin is now real-time, rather than something which periodically refreshes Penguin has shifted from being a sitewide negative ranking factor to a more granular factor Things not mentioned in the post ...

    Aaron Wall/ SEO Bookin SEO- 19 readers -
  • Brands Beat Generics

    When markets are new they are unproven, thus they often have limited investment targeting them. That in turn means it can be easy to win in new markets just by virtue of existing. It wouldn't be hard to rank well creating a blog today about the evolution of the 3D printing industry, or a how to site focused on Arduino or Raspberry Pi devices.

    Aaron Wall/ SEO Book- 21 readers -
  • Reinventing SEO

    Back in the Day... If you are new to SEO it is hard to appreciate how easy SEO was say 6 to 8 years ago. Almost everything worked quickly, cheaply, and predictably. Go back a few years earlier and you could rank a site without even looking at it. :D Links, links, links. Meritocracy to Something Different Back then sharing SEO information acted like a meritocracy.

    Aaron Wall/ SEO Bookin SEO- 18 readers -
  • Time to Retire From SEO

    Apr 1st posted in Since we are now at the point that some search results don't have *ANY* organic search results, it is hard to see much purpose in SEO. The old Google used to be so useful.. the new Google, not so much. pic.twitter.com/0CtbQYnd7u— SEA☂☂LE SEO (@searchsleuth998) March 31, 2016 It really is like Google is no longer a search engine, and more like a Yahoo! directory.

    Aaron Wall/ SEO Bookin Paid Search SEO- 38 readers -
  • How Google Search Works in 2016

    Jan 26th posted in Sharing is caring! Please share :) Embed code is here. The below image has a somewhat small font size on it. You can see the full sized version by clicking here. Many years ago we created an infographic about how search works, from the perspective of a content creator, starting with their content & following it through the indexing & ranking process.

    Aaron Wall/ SEO Bookin Google How To's- 25 readers -
  • Restoring Firefox Extensions After The Firefox 43 Update

    Firefox recently updated to version 43 & with that, they automatically disabled all extensions which are not signed, even if they were previously installed by a user and used for years. If you go to the add ons screen after the update (by typing about:addons in the address bar) you will see a screen like this Extensions which are submitted to the Mozilla Firefox add o ...

    Aaron Wall/ SEO Book- 32 readers -
  • Yahoo! Search Testing Google Search Results

    Search PandaMonium A couple days ago Microsoft announced a deal with AOL to have AOL sell Microsoft display ads & for Bing to power AOL's organic search results and paid search ads for a decade starting in January. The search landscape is still undergoing changes. I am uncertain to what degree they are testing search results from Google, but on some web browsers I am s ...

    Aaron Wall/ SEO Bookin Paid Search Google- 32 readers -