Abby Stewart

  • Choosing the Right Color Palette for Your New Website

    When the time comes to create or re-design your company’s website, the overall color palette of the site is an important decision that requires some careful consideration and isn’t always as easy as you might think. When choosing the color palette for your website, first ask yourself the following: Are you starting from scratch or do you already have a minor color scheme yo ...

    Abby Stewart/ Paveya- 32 readers -
  • Are you a Victim of Ghost Spamming?

    Have you noticed a significant decrease in your referral traffic or a massive increase in your website’s bounce rate when reviewing your Google Analytics? Before you become alarmed, find out if you’re a victim of ghost spamming. What is Ghost Spamming? One of the latest examples of Google Analytics referral spam is ghost spamming.

    Abby Stewart/ Paveya- 19 readers -
  • Website Design Success for Real Estate Company

    A real estate web site must deliver more than just pretty houses -you have to include content and local information to pull traffic into your site and separate yourself from the rest of the crowd. You also need to build trust, provide value, and solve first-time customers and repeat customers’ problems if you want to be able to convert your website visitors into viable leads.

    Abby Stewart/ Paveya- 18 readers -
  • What’s Google Up to This Year?

    A Quick Rundown on 2016 Google Algorithm Updates As marketers, we all know that Google updates can occasionally throw a big wrench in our gears. Although it might be for our own good, constantly changing the rules makes the game more challenging. As a tool to help you keep track of the major changes Google is rolling out this year as they unfold, here is an up-to-date list to le ...

    Abby Stewart/ Paveyain Paid Search Google- 16 readers -
  • Digital Marketing Trends for 2016

    We’ve all heard the saying that the only thing constant is change, but in today’s digital marketplace -no matter your industry- there is no truer statement! With mobile technology changing the way people interact with businesses, social media powerhouses adding publishing and advertising mechanisms to their platforms, and buyer expectation urging for immediate information, it is no longer just .

    Abby Stewart/ Paveya- 14 readers -
  • Why Should My Home Building Company Invest in Pinterest?

    As a home builder, how many times have you had someone show you a “pin” they found on Pinterest and said, “This is how I want my (insert feature here)”? If you create and develop a strong presence on Pinterest for your home building company, it will be your pins that your potential clients are coming across, and that could mean the difference in them choosing your company or choosing someone el.

    Abby Stewart/ Paveyain Social Paid Search- 13 readers -
  • The “In-Between Moments”: Content Marketing in 2016

    The New Year is almost here and it’s time to evaluate your 2016 marketing budget. Companies like Uber and Airbnb are prime examples of the shift in buying power that modern technology has facilitated in the last few years. Consumers have more control now than ever before over their choices of goods and services, especially with the continual advance of mobile smartphones and th ...

    Abby Stewart/ Paveyain Content- 9 readers -
  • Spruce up your Social Media Marketing for the Holidays

    As everything around us slowly melts into sparkly shades of green and red, it’s obvious that the “most wonderful time of the year” has returned! Show your social media followers that your company is fun, festive and faithful by using some of these great ideas to decorate your company’s social media presence for the holidays! Holiday Offer Showcase your holiday spirit and show your social media f.

    Abby Stewart/ Paveyain Social- 9 readers -
  • Thanksgiving Marketing Ideas for Any Company

    With Thanksgiving coming up tomorrow, a lot of us are thinking about what and who we are thankful for in our lives. Don’t let your clients and customers be forgotten on that list. Here are a few marketing tactics you can use this week to show the ones who keep you in business just how much you appreciate them! Feature Your Customers Online People love being recognized, so show ...

    Abby Stewart/ Paveya- 10 readers -
  • 5 Steps to Home Builder Content Marketing SUCCESS!

    As a part of a well-balanced inbound marketing diet, you must include nourishing elements in order for your efforts to pay off. Search Engine Optimization strategies make up the meat and potatoes of the internet marketing pyramid, encompassing practices like keyword research and optimization, social media marketing and the reigning supreme…CONTENT MARKETING! Creating quality c ...

    Abby Stewart/ Paveyain Content- 8 readers -
  • Tourism Marketing Campaigns We LOVE

    Over the past 10 years, international tourism has steadily increased. In 2010, the number of world-wide tourist arrivals reached 948 million, and in 2012, they surpassed 1.04 billion. Tap into the influx of travelers with borrowed concepts from some of the most unique Travel & Tourism marketing campaigns in the world! It’s nothing new, destinations using clever ways to attr ...

    Abby Stewart/ Paveya- 11 readers -
  • Employing User-Generated Content: Vacation Rental Marketing

    If you’re having a hard time constructing new content to share in social media for your vacation rental company, work smarter not harder by sharing user-generated content. Also known as consumer generated media, user-generated content (UGC) is arguably the strongest type of social media marketing there is, as it is social content in its most natural form.

    Abby Stewart/ Paveyain Content- 11 readers -
  • Twitter Plans to Ditch their Limit: a Big Deal for Marketing?

    Twitter could be changing up the way it has operated since its inception, and if they do…what will that mean for you and how you market your brand on their platform? It was recently reported that Twitter might be doing away with its trademark 140-character limit and allowing users to post long-form content onto their profiles, a bold decision made under interim CEO Jack Dorsey, as an endeavor t.

    Abby Stewart/ Paveyain Social- 8 readers -
  • 4 Vacation Rental Companies Killing it on Instagram

    With more than 300 million active users, Instagram has grown from a strictly mobile photo sharing app into a pictorial social media epicenter. What began exclusively as an iPhone application in 2010 has now expanded to Android use and is steadily growing a strong web presence as well! Marketers across multiple industries are seizing the unique opportunities Instagram provides ...

    Abby Stewart/ Paveyain Social- 12 readers -
  • Hit the Road, Google+

    Nobody gets it right every time. Not even Google. After four years, Google announced last week that it will be changing the way Google+ operates by “decoupling” its profiles from users’ regular Google accounts. What does this mean for your account? Well, over the last couple of years, YouTube users had to have a Google+ account to share YouTube videos or interact on the site…b ...

    Abby Stewart/ Paveyain Google- 12 readers -
  • 3 Things We Can Learn from Airbnb about Marketing

    When it comes to pairing travelers from all over the world with unique and affordable vacation rental options, Airbnb is in a category all its own. These trailblazers of modern travel began by renting out air mattresses in their San Francisco loft in 2008 and in 7 short years have grown their company into a multi-billion dollar enterprise offering more than 800,000 listings in ...

    Abby Stewart/ Paveyain Paid Search- 26 readers -
  • Ecommerce Trends of 2015: Getting Started

    The business of online buying and selling has increased exponentially since Amazon, the website that set the standard for customer-oriented e-commerce, sold their first box of books in the early 90’s. Once eBay entered the scene, the two companies have paved the way for today’s online merchants. Now, with more than $350 billion US dollars spent online annually, eCommerce is a p ...

    Abby Stewart/ Paveya- 15 readers -
  • Stand Out in a Packed Social Media Market

    It’s a beautiful thing, the First Amendment, and in today’s age of social media communication, the freedom of speech has spilled out onto the online platform in waves, offering everyone the chance to share what they’ve got by the bucketful. As internet users spend more time on social media than on any other internet site – including email – the amount of content and ideas that ...

    Abby Stewart/ Paveyain Social- 34 readers -
  • Video Marketing Ideas for Vacation Rental Companies

    While photos still reign supreme as the best visual medium to use to market your vacation rentals, videos present an added sense of perspective, space and design that photos alone cannot accomplish. Two out of three U.S. consumers watch online travel videos when they’re thinking about taking a trip, according to a recent Google study.

    Abby Stewart/ Paveya- 28 readers -