abraham nord

  • Achieve big testing wins by analyzing results by device type

    For some time now, responsive design has been all the rage — and this trend shows no sign of letting up as the dominant configuration for mobile websites. Responsive design allows us to present a consistent site experience to users regardless of screen size. Because the HTML is the same for all devices, it has the added benefit of also reducing development and maintenance time.

    Marketing Land- 16 readers -
  • 7 tips to generate more leads on mobile devices

    As mobile device usage continues to grow, it is important to fully optimize landing pages and capture leads from this audience if we want to stay relevant in the future. Read on for a discussion of some of the common issues I see on a daily basis regarding lead generation on mobile devices and steps we can take to improve results. 1.

    Marketing Land- 15 readers -
  • The Pros And Cons Of Responsive Design

    Most marketers now accept the importance of having a mobile strategy for ad landing pages, but which way should you go? Currently, there are three widely accepted methods to make web pages work on mobile devices: responsive design, dynamic serving and maintaining separate mobile URLs. In short, responsive design utilizes a fluid layout which changes and adapts to whatever th ...

    Marketing Land- 12 readers -
  • Pros & Cons of Responsive Landing Pages For SEM

    Gone are the days when a mobile strategy could be delayed or ignored. Today, online marketers must consider how mobile visitors are addressed on their landing pages, and there are three widely accepted methods for this: responsive design, dynamic serving and separate mobile URLs. I will not go into all of the details of each here.

    Search Engine Landin SEO- 25 readers -