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For some time now, responsive design has been all the rage — and this trend shows no sign of letting up as the dominant configuration for mobile websites. Responsive design allows us to present a consistent site experience to users regardless of screen size. Because the HTML is the same for all devices, it has the added benefit of also reducing development and maintenance time.
As mobile device usage continues to grow, it is important to fully optimize landing pages and capture leads from this audience if we want to stay relevant in the future. Read on for a discussion of some of the common issues I see on a daily basis regarding lead generation on mobile devices and steps we can take to improve results. 1.