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Could the ‘Smart Home’ Be the Next Big Opportunity in Local? July 21, 2016 by Adam Burrows Leave a Comment Filed Under: Commentary It’s a well-known fact: Merchants who built businesses to serve the influx of miners into their communities during the Gold Rush made greater fortunes than the miners themselves.
The Power of Pairing: 4 Reasons Matching Is Gaining Traction in Local Home Services December 11, 2015 by Adam Burrows Leave a Comment Filed Under: Commentary If you’ve been paying attention to the home services space, you’ve probably noticed that matching is gaining traction among key marketplace players as the preferred way to connect homeowners with local home service professionals.
The success of Uber has created a feeding frenzy as companies rush to create an “on-demand” option for every part of the service economy. The winning companies are taking common, high-frequency services and making them more convenient and efficient through technology. Yet, other companies are struggling as they try to capitalize on the trend by taking low-frequency, low-deman ...
People seek the opinions of their friends. They care what they think, and they trust them to make recommendations on everything from a good meal to a good mechanic. It’s word of mouth marketing — the most prized of its kind since the Stone Age. And its staying power undeniably supports the rationale for a tech-facilitated exchange of endorsements.