adam clairmont

  • What’s Your Sonic Brand? (We’re Not Talking Cheeseburgers)

    Let’s talk about your sonic brand. I get a lot of “huh?” and blank stares when I introduce sonic branding into a conversation. It’s a term many are unfamiliar with, but it’s also one that after five minutes and a few examples everyone gets. The concept behind sonic branding is super simple. Whether you realize it or not, you’ve been exposed to sonic branding since the day yo ...

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