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Visuals are the emotional foundation of your landing pages. They have the power to make your visitors walk away feeling happy, informed, motivated or reassured. And most importantly – they have the power to boost your conversions. But how exactly can you incorporate visuals into your landing pages? Unsurprisingly, there are lots of ways to use visuals – as images, videos and even GIFs.
Have you ever used MS Word to write your blog posts and wondered if there was something more blogger-friendly out there? As a blogger, you have unique needs. More than fancy features and formatting, you want: A place to capture all of your ideas A writing tool that cuts out distractions A way to find and remove embarrassing grammatical errors.
Did you know that you have complete control over who crawls and indexes your site, down to individual pages? The way this is done is through a file called Robots.txt. Robots.txt is a simple text file that sites in the root directory of your site. It tells “robots” (such as search engine spiders) which pages to crawl on your site, which pages to ignore. While not essential, the Robots.
As a marketer, you know the importance of strong search engine rankings. This is how you get highly targeted organic traffic for months and even years on autopilot. While rankings are important, you also need more people to click on your sites in search engine results. One way to increase your CTR is with Google Sitelinks.
You’ve heard it countless times. If you want to grow your email list faster, you need to offer your readers an incentive to join your email list. In the marketing world, we call these incentives “lead magnets.” But the process of creating a lead magnet that converts, and delivering it to your readers isn’t that easy.
Do you ever wish that certain parts of the blogging process could be easier? Maybe it’s writing, crafting headlines, managing social media, lead generation or something else. The good news is that all of this can be easier – with the right tools. And in this post, I’ll show you the blogging tools that every marketer should know about.
The web is a noisy place. And cutting through that noise isn’t easy. It can be hard work. Really hard work. I guess we could say that it’s more of a battle. But the truth is that it doesn’t have to be such hard work. And in this post, I’ll show you how to expand your audience by creating content that appeals to fewer people (yes, really).
Have you ever wondered which social networks you should be focusing on? You’re not the only one. It’s one of the most common questions that bloggers and marketers alike ask me. To help answer this question and provide some important marketing takeaways, we’ve put together a detailed infographic to help you out.
Have you ever put everything you had into writing guest posts, only for them to fall flat? You look at your analytics and wait for the hordes of visitors to arrive. Weeks later, and your guest blogging efforts have failed to gain any traction. Does this sound familiar? The problem with guest blogging is that it isn’t a magic bullet for blog growth.
Picture this: You pour your heart and soul into writing a blog post. You polish up the post and you sit back with a grin on your face – it’s your best yet and you can’t wait to share it with the world. Then this happens: You publish your post and wait patiently for all of the comment notifications to appear. A few trickle through but nowhere near how many you imagined.
Let’s cut right to it: Starting a blog that grows at an impressive rate is no easy task. It’s HARD work, right?! It takes time, patience and the right mix of tactics to drive impressive amounts of traffic. But blog growth can be easier: Each type of content will attract certain types of people.