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Did you know that you have complete control over who crawls and indexes your site, down to individual pages? The way this is done is through a file called Robots.txt. Robots.txt is a simple text file that sites in the root directory of your site. It tells “robots” (such as search engine spiders) which pages to crawl on your site, which pages to ignore. While not essential, the Robots.
As a marketer, you know the importance of strong search engine rankings. This is how you get highly targeted organic traffic for months and even years on autopilot. While rankings are important, you also need more people to click on your sites in search engine results. One way to increase your CTR is with Google Sitelinks.
You’ve heard it countless times. If you want to grow your email list faster, you need to offer your readers an incentive to join your email list. In the marketing world, we call these incentives “lead magnets.” But the process of creating a lead magnet that converts, and delivering it to your readers isn’t that easy.
Do you ever wish that certain parts of the blogging process could be easier? Maybe it’s writing, crafting headlines, managing social media, lead generation or something else. The good news is that all of this can be easier – with the right tools. And in this post, I’ll show you the blogging tools that every marketer should know about.
The web is a noisy place. And cutting through that noise isn’t easy. It can be hard work. Really hard work. I guess we could say that it’s more of a battle. But the truth is that it doesn’t have to be such hard work. And in this post, I’ll show you how to expand your audience by creating content that appeals to fewer people (yes, really).
Have you ever wondered which social networks you should be focusing on? You’re not the only one. It’s one of the most common questions that bloggers and marketers alike ask me. To help answer this question and provide some important marketing takeaways, we’ve put together a detailed infographic to help you out.
Have you ever put everything you had into writing guest posts, only for them to fall flat? You look at your analytics and wait for the hordes of visitors to arrive. Weeks later, and your guest blogging efforts have failed to gain any traction. Does this sound familiar? The problem with guest blogging is that it isn’t a magic bullet for blog growth.
Picture this: You pour your heart and soul into writing a blog post. You polish up the post and you sit back with a grin on your face – it’s your best yet and you can’t wait to share it with the world. Then this happens: You publish your post and wait patiently for all of the comment notifications to appear. A few trickle through but nowhere near how many you imagined.
Let’s cut right to it: Starting a blog that grows at an impressive rate is no easy task. It’s HARD work, right?! It takes time, patience and the right mix of tactics to drive impressive amounts of traffic. But blog growth can be easier: Each type of content will attract certain types of people.
You are already publishing great content but are you really happy with how many people are reading your blog posts? Now, we’ve talked a lot about specific traffic generation strategies in the past and they can help a lot. But did you know that there are tools you can use that will give you a huge advantage and won’t cost you anything? It’s true.
If you’ve ever searched a WordPress site, you have likely noticed the results you get back from any search query leave a lot to be desired. And if you use WordPress as your content management system of choice, you may have noticed pages finding their way into site search results, which you would prefer people didn’t see.
No doubt you’ve seen them. The eye-catching posts that promise to reveal the 5, or 10 or even 57 WordPress plugins you absolutely must use on your blog. You click the headlines and scroll through the posts, your jaw hanging open at the seemingly endless opportunities to transform your blog. And inevitably, you find yourself installing every single one.
Share counts have always been an effective way for bloggers and marketers alike to generate social proof. It’s a great way to gauge the success of your latest piece of content too. But, a recent change made by Twitter means that access to their share count data will be extremely difficult (or costly).
You create great content for your blog, but do you ever wish you could create it faster? Being able to cut the time it takes to create a piece of content in half without compromising quality might sound too good to be true. But, the reality is that with the right approach to writing your next piece of content – it becomes achievable.
For most bloggers, December is the month where traffic starts to nose dive. After all, it is the holiday season. It’s a time to reflect on the events of the past year, and spend time with loved ones. With traffic nose diving, you could publish less content towards the end of December – especially considering your posts may not get the traction they deserve.
Have you ever wondered how the top bloggers get so many social shares? We’ve all asked the question at some point. And sure, social share counts are a bit of a vanity metric but that’s only part of the story. The real truth is that awesome things happen when you get more shares on your content, like: Getting more traffic Growing your email list faster More bloggers wi ...
You want to drive more traffic to your blog, but how do you get started? There are a huge number of tactics that you can use, some work better than others, and some require more time to get working. But the truth is that even if you’ve found traffic generation challenging, you can make it work, and I’ll show you how.
Have you ever felt like you don’t have enough time to everything you need to as a blogger? Imagine if you could get more done in less time, wouldn’t that be awesome? The great news is that you can get more done in less time using the right tools. In this post you’ll learn how to streamline your approach to managing your tasks, content planning, editorial calendar, social med ...
Creating your own landing page used to be a challenge. Now the barriers have been lifted, and it’s easier than ever to create landing pages, test them and integrate them to your email provider of choice. One such tool is Instapage. And in this post we’ll take a closer look at exactly what it can do. But, this won’t be like most reviews.
Have you ever felt like your blog’s audience wasn’t growing fast enough? You’re not along. Every blogger has had that feeling. So what can you do to make it happen? It all starts with a strategy focused on putting your visitors first and I’m going to show you exactly how. But, there’s another hurdle to this audience growth thing.