adam kleinberg

  • 10 lessons the NBA finals taught us about advertising

    Adam Kleinberg is CEO of digital agency Traction. The NBA Finals has already been the most-watched matchup in the history of the game, and the most exciting we’ve seen in many years. Such great playing, such great coaching, such a great spectacle. And such great lessons to learn. Indeed, marketing executives could benefit from paying close attention because so much of what dr ...

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  • 3 ways the Ice Bucket Challenge came up short

    The Ice Bucket Challenge, obviously, was incredibly successful. But a wise man once said to me, “Success is dangerous because it hides problems.” This brilliant idea has been mega-successful and raised millions for ALS. But it could have done even more. If marketers try to learn from this, should they look at the good as well as they bad? I think so. Here are three reasons why. 1.

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