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If you’re paying a lot of money for clicks in AdWords, you’d better be converting those clicks into leads and sales. That’s why, when you study top AdWords ads in competitive markets, you’ll often find great examples of effective ad copy and landing pages that can inspire ideas to improve your own AdWords campaigns. I ...
Tom Ruwitch is an Internet marketing pro who runs MarketVolt, a St Louis company that specializes in email marketing. Before starting MarketVolt, Tom helped plan and market the first online versions of the St. Louis Post-Dispatch. He also co-founded SportsHuddle.com, an internet startup that transformed how newspapers publish and market amate ...