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There are a lot of smart marketers out there. Very few of them, however, have graduated with Academic Honors from an Ivy League school with a degree in Neuroscience! Marketing expert and coach Ryan Levesque has. The cool thing about Ryan, though, is that you don’t have to be an Ivy League grad to understand, and profit from, what he has to say.
Chris Goward is a pioneer in the world of landing page and conversion rate optimization. He founded WiderFunnel, a full-service optimization company that’s worked with Google, Electronic Arts, SAP, Magento and more. He’s presented at over 100+ events around the world since 2007 including PubCon, Search Marketing Expo and eMetrics.
Looking to market a local business online? If so, you’re in luck because you’ve got a number of advantages over virtual businesses (the interview below covers what these are). However, there are some unique challenges too, especially when it comes to accurately tracking conversions. And how to overcome arguably the biggest challenge is one of the main reasons I wanted to brin ...
As the Co-Founder and Strategic Director of Orbit Media, Andy Crestodina’s worked with over 1000 businesses to help them develop their content and conversion strategies for the web. He’s also a highly in demand speaker and author, having written over 170 articles on content marketing topics for the Orbit blog and as a contributor to sites like Social Media Examiner, Copyblogge ...
But wait, there’s more! In the first 2 articles in this series (Part 1 and Part 2) we looked at 7 potential Google Display Network targeting tactics. In this 3rd (and final) segment of this series, we look at a few more ways that are not as commonly known or used… yet may be some of your best options for optimizing your GDN campaign. Source: Placeit.net and Spiral Media – Fotolia.
In Part 1 of this series, we looked at 2 ways to target prospects on the Google Display Network (GDN)… Contextual Targeting, where you target people using keywords Managed Placement Targeting, where you target specific websites you want your ads to appear on Well, those are just the tip of the iceberg. In this article, we’ll look at some more interesting ways to target people on the GDN.