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13 October 2016 BY Adam Mason If you’ve been in the SEO field for longer than a year, you will have encountered a similar situation to the story below… Back in 2011, I was pitching to a small e-commerce website selling niche food products. For a small company, their products were well known and for that reason they had done very well against the competition.
Unless you are either completely disinterested in news or have been living under a rock for the past 12 months, you will know that the people of UK have recently voted in the European Union referendum and they have chosen to exit the EU. This news itself has caused economic shockwaves across the world, has jolted pound to its all time low in decades, has divided the country and ...
7 June 2016 BY Irina Nica Estimated reading time: 5 minutes, 21 seconds The principal purpose of any SEO strategy is to bring more visibility in search engines. But this alone is not what business owners seek. In the end, they decide to invest in SEO with the purpose of growing their business.
2 June 2016 BY Adam Mason Estimated reading time: 7 minutes, 9 seconds Google have recently been testing new layouts of their main search pages. This looks to be one of the biggest changes they have rolled out this year and it’s right alongside the major sidebar ad changes made in February. This article will cover what they are doing, what benefits could they provide and ...
The recent spate of Google penalties has affected hundreds of brands across the web, with some not even aware they were at risk. The loss of traffic and leads that can result from a Google penalty means that it is critical as a CMO to be able to detect and deal with such issues as quickly as possible.