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After months of hard work and planning, we at UpCity are proud to announce our fully-redesigned website. We collaborated with a local Chicago creative agency, Vis-a-Vis Creative Concepts, to provide a more comprehensive source for company information, local inbound marketing product and service offerings, and resources to help educate agencies on how to grow and scale their business.
Q: I’m taking over email marketing tasks from someone else, and I’m not sure about the origin of our email list. What should I do? A: If you’re asking this question, then you probably already know the risks of using paid email lists and being blacklisted from your ISP as a spammer. Keeping your email lists compliant and updated is an important part of customer relations as wel ...
Posted May 21, 2015 by Adam Polaszewski | Search Engine Optimization Despite how long it’s been around, SEO is still fairly misunderstood by people who don’t actually do it for a living. Alexandra Tachalova debunked six myths about SEO at Entrepreneur.com this week. Google Webmaster Tools is a thing of the past. Meet Google Search Console – the renamed and reinvented Webmaster Tools.
Posted May 15, 2015 by Adam Polaszewski | Search Engine Optimization How have Google’s algorithm updates improved SEO? With higher content standards, less tolerance for spam, and clearer guidelines for marketers and webmasters to follow, Google’s actually made the Internet an (arguably) better place for SEOs to work. Adam Stetzer has the full write-up at Search Engine Watch.
Posted May 7, 2015 by Adam Polaszewski | Search Engine Optimization Which organic search marketing software is best? You can find out for yourself by comparing top tools on the G2 Crowd Grid or download a full report. Were you paying attention when emojis began to appear in Google search results a couple weeks ago? Google’s John Mueller has confirmed that the search engine ...
Posted April 17, 2015 by Adam Polaszewski | Search Optimization How keen are you on your audience seeing your links? If you aren’t, that may be a sign you shouldn’t be going after those links. Building valuable links brings back a stronger and more relevant audience to your site. Andrew Dennis shows us the right strategies we can use to build better links.
Posted April 21, 2015 by Adam Polaszewski | When doing any type of strategic planning for your local business customers, the sooner the results begin to show, the better. However when it comes to SEO, while it is possible to see immediate results, the most strategic and well-executed plans will continue to deliver far beyond the initial boost in rankings.
Posted April 30, 2015 by Adam Polaszewski | Search Optimization Your website isn’t the only place you need to make optimizations for search engines—take full advantage of all of your media assets, including PDFs. Learn how to optimize your PDFs for search engines from Damon Rutherford at Econsultancy.