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The Problem This is a specific piece of advice to solve a specific problem – slightly different to our other blogs. If you’ve found this blog there’s a good chance that, like me this morning, you are searching the internet for advice on using conditional formatting colours on a font rather than a cell background.
How can you predict the potential market size of a viral campaign? Imagine you are hoping to initiate a viral campaign for a client. You’ve produced some great content, perhaps a highly polished infographic, and need to give your client some figures – how many people are going to see this, and their brand logo? Of course, this depends on a few different factors.