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Data is at the centre of all the decisions we make for our clients. One of the ways we do this is to use a statistical data analysis technique called time series decomposition, which allows us ...
Many of our clients want us to deliver an online PR campaign that goes viral. No, that's not true. All of our clients want viral campaigns. Instant online fame, brand recognition, more orde ...
The Problem This is a specific piece of advice to solve a specific problem – slightly different to our other blogs. If you’ve found this blog there’s a good chance that, like me this morning, you are searching the internet for advice on using conditional formatting colours on a font rather than a cell background.
How can you predict the potential market size of a viral campaign? Imagine you are hoping to initiate a viral campaign for a client. You’ve produced some great content, perhaps a highly polished infographic, and need to give your client some figures – how many people are going to see this, and their brand logo? Of course, this depends on a few different factors.