Adam Roberts

  • Going Viral – The Mathematics Behind Content Marketing

    How can you predict the potential market size of a viral campaign? Imagine you are hoping to initiate a viral campaign for a client. You’ve produced some great content, perhaps a highly polished infographic, and need to give your client some figures – how many people are going to see this, and their brand logo? Of course, this depends on a few different factors.

    Adam Roberts/ Search Laboratoryin Content- 19 readers -