- Our Blog
Over the last 6 years, we’ve delivered social analytics through one very specific modality: reports. Today we’re adding an exciting and fundamentally different modality to our platform: the Social Analytics API. Reports offer a nicely packaged, simple, and fast way to measure and understand performance across social channels.
Every survey of marketers over the last decade has flagged “Social ROI” as the top challenge. It’s been beat up so much that it’s almost a dirty word (or five words). Yet, after a decade of discussion, only between 12-15% of CMOs can quantify the impact of social on their business. The challenge is understanding the “R” in ROI.