adam schoenfeld

  • Announcing the Simply Measured API and Tableau Integration

    Over the last 6 years, we’ve delivered social analytics through one very specific modality: reports. Today we’re adding an exciting and fundamentally different modality to our platform: the Social Analytics API. Reports offer a nicely packaged, simple, and fast way to measure and understand performance across social channels.

    Simply Measuredin Social- 17 readers -
  • Simply Measured Acquires DataRank to Become Most Complete Social Analytics Software

    Social marketing has evolved. What was once an experiment that kept the intern busy is now a serious marketing function. Brands have made significant investments in social, but few would say that they are truly “data-driven” today. Access to the right data and insight is the key to enabling better marketing, but the current tools have failed to keep up with a rapidly changing market.

    Simply Measured- 32 readers -
  • Social ROI Solved: Simply Measured Acquires Inside Social to Connect The Dots

    Measuring activity metrics like reach, engagement, and share of voice is widely accepted in social marketing today. It’s a solid starting point to quantify and optimize performance. But’s really just that — a starting point. These metrics are rooted in an assumption that engagement is valuable. We make this assumption because we fundamentally believe that social media is an im ...

    Simply Measuredin Social- 27 readers -