adam small

  • Mobile App Builders and Mobile Web Platforms For Your Business

    I’m still generally surprised by the number of sites that are not yet viewable on a mobile device – including very, very large publishers. Google research has shown that 50% of people will leave a website if it is not mobile-friendly. It’s not just an opportunity to get some additional readers, customizing your site for mobile use can enhance your user experience since you kno ...

    Marketing Technology Blog- 23 readers -
  • SMS: How to Optimize and Grow Your Text Message Opt-Ins

    While other channels continue to be more popular, there’s one communication channel that continues to spectacularly outperform every channel when it comes to driving retail traffic, non-profit donations, and immediate engagement. That channel is sending a mobile text message via SMS. SMS Marketing Statistics Text messages via SMS have a read rate of 98% Tweet This! 9 out ...

    Marketing Technology Blog- 17 readers -