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With multinational technological companies Google and Facebook conquering the field of online advertising revenue, many smaller companies and indie publishers are left wondering where they’ll end up in the digital world – if they’ll end up anywhere at all. According to data recently released by the Interactive Advertising Bureau, digital advertising revenue in the U.S.
Google recently announced that it will be expanding its hate-speech policy for publishers that use the company’s ad network. It’s an effort to address concerns about ads funding inappropriate content online. While Google is constantly updating its policies, this particular update could have a significant impact on the way digital marketers select clients.
When you think of artificial intelligence, images of futuristic robots or memories of bad sci-fi films might come to mind. However, the reality of AI is actually a lot more tame: a friendly search engine, for instance. But while we type our queries into Google and usually get fairly useful results, the same has not always been true for the information gleaned by scientific researchers.
We’re constantly tuned in to the Internet as well as the new technologies and amenities that spawn from it. Emoji — those little smiley faces and symbols used in your mobile device’s messaging keyboard — used to be used exclusively for text messaging. Their meanings are simple. Unlike shorthand acronyms like LOL, emoji have the ability to convey universal messages, like laughter and joy.
Almost everyone knows that the overwhelming majority (93%) of online experiences begin with a search engine, but when you’re looking to finish off your holiday shopping list, what search engine do you go to? Amazon or Google? In 2012, a Forrester report found that 30% of all online shoppers start research products at Amazon.
In the movie Her, Joaquin Pheonix plays a lonely and heartbroken man who develops strong romantic feelings for his mobile operating system. “Samantha,” as he calls it, speaks to him, listens to him, and ultimately becomes a major part of his life. As technology stands right now, we may not be at the point of making real “human” connections with our mobile devices, but we do talk to them.
If we didn’t have Google Maps, we’d either never leave our homes for fear of getting lost or we’d have to find our physical maps again – neither of which, clearly, are options, so we have to make do with what we have. Roughly 41% of internet users use Google Maps to get directions, check out traffic patterns, and, more realistically, find out how long it takes to walk to the nearest Starbucks.
Imagine a world where Google has no secrets, where all search engines play fair, and where SEO doesn’t have to be synonymous with “page one.” Sound like a fairy tale? The Internet is often cast as the great democratizer, and Google its noble gate-keeper. There’s no doubt that search engines help us easily navigate the web, but we have to remember that Google is a corporation, ...
The words Artificial Intelligence can bring to mind far-fetched, sci-fi ideas and a society where robots have replaced humans. Well, this idea may not be too far off given Google’s recent innovations. Google recently released Magenta, a computer based system that has the ability to create pieces of music.
Google has an established reputation for guiding internet users towards sources with the most accurate and relevant information on the web. In order to elevate its Google News feature to meet this standard, Google launched its newest component, the Local Source tag, on Monday, May 9. The Local Source tag highlights the original sources of local stories that have become nationa ...
The bounce rate debate continues… Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again. As fully transcribed on this site, a conversation between Rand Fishkin, CEO of Moz, and Andrey Lipattsev, Google’s search quality senior strategist, led to a surprising discussion on click and bounce rates affecting search rankings.
In Seoul, South Korea, a Google-created artificial intelligence has been squaring off against a mortal man in the 2,500-year-old strategy game, called Go, that’s several orders of magnitude more complicated than chess. When it was finally over, Google’s AlphaGo won four out of five matchups, making AlphaGo a role model for young artificial intelligences everywhere.
Google’s Penguin 3.0 update affected less than 1% of U.S./English queries in 2014. Granted, Google processes over 40,000 search queries every second, which translates to a staggering 1.2 trillion searches per year worldwide, so Penguin 3.0 ultimately hit 12 billion search queries. What’s scary though, is that Penguin 3.0 wasn’t too bad. Penguin 1.0 hit 3.1% of U.S./English queries, or 37.
Or ‘how small businesses can learn from the big boys'. Do you own a small business? If so, you’ve likely been told by a marketer, a customer or even a relative that you need a presence on whatever flavor-of-the-month social media site is currently being downloaded onto mobile phones across the country.
Content marketing is now a required component of SEO. And it works by engaging new and existi ...