Adam Stetzer

  • How indie publishers can monetize in the shadow of Facebook and Google

    With multinational technological companies Google and Facebook conquering the field of online advertising revenue, many smaller companies and indie publishers are left wondering where they’ll end up in the digital world – if they’ll end up anywhere at all. According to data recently released by the Interactive Advertising Bureau, digital advertising revenue in the U.S.

    Adam Stetzer/ Search Engine Watch- 17 readers -
  • The Rise of Emoji and Google’s Mobile-First Movement

    We’re constantly tuned in to the Internet as well as the new technologies and amenities that spawn from it. Emoji — those little smiley faces and symbols used in your mobile device’s messaging keyboard — used to be used exclusively for text messaging. Their meanings are simple. Unlike shorthand acronyms like LOL, emoji have the ability to convey universal messages, like laughter and joy.

    Adam Stetzer/ Search Engine Watchin Mobile EMail- 11 readers -
  • Is Amazon the go-to search engine this holiday season?

    Almost everyone knows that the overwhelming majority (93%) of online experiences begin with a search engine, but when you’re looking to finish off your holiday shopping list, what search engine do you go to? Amazon or Google? In 2012, a Forrester report found that 30% of all online shoppers start research products at Amazon.

    Adam Stetzer/ Search Engine Watch- 20 readers -
  • Understanding the impact of speech recognition software on search

    In the movie Her, Joaquin Pheonix plays a lonely and heartbroken man who develops strong romantic feelings for his mobile operating system. “Samantha,” as he calls it, speaks to him, listens to him, and ultimately becomes a major part of his life. As technology stands right now, we may not be at the point of making real “human” connections with our mobile devices, but we do talk to them.

    Adam Stetzer/ Search Engine Watchin Paid Search- 26 readers -
  • Google Maps update decides which areas are ”of interest” for users

    If we didn’t have Google Maps, we’d either never leave our homes for fear of getting lost or we’d have to find our physical maps again – neither of which, clearly, are options, so we have to make do with what we have. Roughly 41% of internet users use Google Maps to get directions, check out traffic patterns, and, more realistically, find out how long it takes to walk to the nearest Starbucks.

    Adam Stetzer/ Search Engine Watch- 21 readers -
  • How will the Local Source tag affect SEO?

    Google has an established reputation for guiding internet users towards sources with the most accurate and relevant information on the web. In order to elevate its Google News feature to meet this standard, Google launched its newest component, the Local Source tag, on Monday, May 9. The Local Source tag highlights the original sources of local stories that have become nationa ...

    Adam Stetzer/ Search Engine Watch- 18 readers -
  • Do bounce rates affect a site’s search engine ranking?

    The bounce rate debate continues… Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again. As fully transcribed on this site, a conversation between Rand Fishkin, CEO of Moz, and Andrey Lipattsev, Google’s search quality senior strategist, led to a surprising discussion on click and bounce rates affecting search rankings.

    Adam Stetzer/ Search Engine Watch- 23 readers -