Adam Stetzer

  • Google Maps update decides which areas are ”of interest” for users

    If we didn’t have Google Maps, we’d either never leave our homes for fear of getting lost or we’d have to find our physical maps again – neither of which, clearly, are options, so we have to make do with what we have. Roughly 41% of internet users use Google Maps to get directions, check out traffic patterns, and, more realistically, find out how long it takes to walk to the nearest Starbucks.

    Adam Stetzer/ Search Engine Watch- 15 readers -
  • How will the Local Source tag affect SEO?

    Google has an established reputation for guiding internet users towards sources with the most accurate and relevant information on the web. In order to elevate its Google News feature to meet this standard, Google launched its newest component, the Local Source tag, on Monday, May 9. The Local Source tag highlights the original sources of local stories that have become nationa ...

    Adam Stetzer/ Search Engine Watch- 10 readers -
  • Do bounce rates affect a site’s search engine ranking?

    The bounce rate debate continues… Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again. As fully transcribed on this site, a conversation between Rand Fishkin, CEO of Moz, and Andrey Lipattsev, Google’s search quality senior strategist, led to a surprising discussion on click and bounce rates affecting search rankings.

    Adam Stetzer/ Search Engine Watch- 11 readers -
  • RankBrain: SEO friend or foe?

    Humans recognize patterns well, and the humans who work at Google have recognized that keywords, backlinks, domain ages, title tags, and meta descriptions are all great factors that can be used to sort and rank websites. Yet recognizing such patterns requires gathering a whole lot of data from which to learn, something humans aren’t so great at.

    Adam Stetzer/ Search Engine Watchin SEO- 10 readers -
  • What mobile users really want from a business’s website

    Most business owners are already well aware that they need a mobile-friendly website. It's no longer simply the information provided by a site that matters to prospective customers and to Google, it's how that information is presented. Poor presentation, as well as a dearth of information, can actually drive prospects away and straight toward the competition.

    Adam Stetzer/ Search Engine Watch- 13 readers -
  • Inside the Mind of the Small Business Owner

    Understanding Google search - the Webmaster guidelines, the PPC platform, the relentless algorithm updates, and so on - is part of the job description for those of us in the digital marketing field. Small business owners didn't sign up to be online marketers - but they are. Thousands of digital marketing agencies are standing by ready to do the job, but many small business o ...

    Adam Stetzer/ Search Engine Watch- 6 readers -
  • SEO Crisis: User Experience vs. Backlinks

    Over at Entrepreneur, Jayson DeMers wrote a controversial SEO guide that is technically correct, but potentially misleading to small businesses. His thesis is pretty straightforward: "The happier your users are when they visit your site, the higher you're going to rank." Simply put, you don't need advanced technical skills to do SEO right.

    Adam Stetzer/ Search Engine Watchin Paid Search SEO- 11 readers -
  • How to Do Unintentional Link Building

    During a Portuguese video chat earlier this month, Google's Diogo Botelho made some confusing remarks about links. He said that webmasters should never ask for links. Originally, the statement was translated as, "webmasters should not buy, sell, exchange or ask for links." The part about not even asking for links created quite a stir in the SEO community.

    Adam Stetzer/ Search Engine Watchin How To's- 18 readers -
  • Come On, Google. Let the Little Guy Earn a Link!

    Some would say that the Internet is the great equalizer, that every business, large and small, has an equal shot at page one rankings and with that, web traffic, leads, sales, and growth. But, larger, more established businesses have the benefit of people searching for them by name. They're going to get organic traffic and they're going to get organic links by just being there.

    Adam Stetzer/ Search Engine Watchin SEO Google- 20 readers -
  • The Collateral Damage of Google’s Link Policy

    Google's "company philosophy" states "Google search works because it relies on the millions of individuals posting links on websites to help determine which other sites offer content of value." Over the last two years Google has rolled out a series of algorithm updates and public relations tactics that have lead the SEO industry to question this fundamental premise.

    Adam Stetzer/ Search Engine Watch- 11 readers -
  • Survey’s In: Small Businesses Still Want $500 SEO

    Most search marketing agencies don’t have clients with astronomical marketing budgets. It’s a rare day when an agency lands a client like Proctor & Gamble, which in 2013 spent $234 million on Internet marketing. What you could do with a chunk of change like that! Chances are, you get pumped when a client comes in with a few thousand to spend every month.

    Adam Stetzer/ Search Engine Watchin SEO- 10 readers -