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When I look at the affiliate business, I see it has truly grown in prominence over the last 10 years. Today, affiliate marketing gives brands nearly limitless opportunities to expand their partnerships, diversify distribution and reach new consumers. And the importance of this channel for marketers will continue to grow.
Affiliate marketing is built on fostering relationships between brands and publishers — and providing something of value to the consumer such as a coupon, a special offer, cash back or product advice. The channel affords advertisers some of the best opportunities to reach consumers in a unique environment, but understanding the boundaries within which affiliate marketing operates is critical.
Now that we are a few weeks into the New Year, it’s a great time to recognize what affiliate marketing trends from last year might follow us into 2017. I was struck by the recent eMarketer webinar when they announced that this was the year that US digital ad spending surpassed TV ad spending. Now, that is a huge coup for the industry, and as a digital marketer, one that is a milestone for me.
There’s nothing quite like the holidays: home-cooked feasts, colorful foliage, gift giving, and most importantly, visiting with friends and family you haven’t seen in a while. In thinking about the upcoming holiday season, I thought it would be interesting to create customer profiles for each family member and reflect on how affiliate marketers might be able to get their att ...
Ivanka Trump is an Executive Vice President of The Trump Organization, founder of her self-titled fashion line, a media mogul with her IvankaTrump.com content site for working women and an activist for women finance professionals. It appears that we can add both “influencer” and “affiliate marketer” to that long list, now that @IvankaTrump’s Twitter account has encouraged fo ...
School isn’t even out, but marketers are already finalizing their strategies for the upcoming shopping frenzy that precedes each new scholastic year. Data from BizRate Insights shows that more than half of consumers will kick off their back-to-school shopping between late July and early August, meaning brands still have time to secure a critical piece of their back-to-school ...
As a client services professional, I spend time thinking about client relationships and the significance of retention. Questions like, “How are we, as a business, developing our clients to ensure they’ll stay with us?” come to mind. And thinking about these questions and relationships has taught me to evaluate and understand the dynamic between the account representatives and clients.
Consumer habits are evolving to adapt to new technology. Influencer marketing is on the rise, and advertisers and publishers alike are working to provide an optimal consumer experience. These changes have led to a need for improved ads that seamlessly blend into content without disrupting the user experience.
As the year comes to a close, I can’t help but think about all of the changes that have taken place over the past 12 months in our industry — things like the shift toward content marketing versus traditional online ads, social “buy” buttons, advances in online to offine, and the list goes on. There’s no doubt that 2015 has been the most innovative and interesting year of my career.
As marketers, we hear it all the time: We need to understand the consumer journey. It’s impossible for legacy marketing metrics to keep up with the modern path-to-purchase, where consumers are exposed to several touch points through multiple devices and exhibit behaviors often inconsistent by category, or even by purchase history.
It’s no secret that global e-commerce is growing rapidly. Current e-commerce statistics state that 40 percent of worldwide Internet users have bought products online, which amounts to more than 1 billion online buyers and growing. This year, global e-commerce is expected to grow nearly 21 percent worldwide to $1.59 trillion, as online retailers continue to expand to new geographies.
The affiliate marketing industry marked its milestone 20th year in 2014, and it’s clear to see that it has traveled a long path since the launch of the first affiliate marketing campaign in 1994. Most notably this year, affiliate marketing saw several acquisitions and higher than expected growth rates.