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  • The 3 Biggest Mistakes Marketers Make With Buyer Personas (2016 edition)

    Now that buyer personas are a widely accepted marketing practice, it’s time to course-correct. For far too many companies, buyer personas have become an attractive, air-filled object of desire that have little effect on the quality of marketing efforts. Four years after my original version of this post, many marketers remain confused about what buyer personas are and how to build them.

    Content Marketing Institute- 19 readers -