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It may seem obvious, but to create the best experience for your users, you need to understand who they are and what they need. This should be foundational, right? It’s amazing to see company after ...
Let me start out by saying there is no silver bullet to building a successful landing page. In fact, landing pages that convert well are often a product of rigorous, ongoi ...
If you’re lucky, your company has an in-house creative team. Those folks may work magic with visuals, but they aren’t actually magicians; there are some very practical things you can do that will make their lives easier and enable better work on your projects. 1. Know what you want! Don’t be vague. -Make sure you understand the request.
We’ve all heard that A/B testing is the foundation of good landing page optimization, but what does that really mean? How long should you test? What should you test? How can you set up a test to ensure you learn something from it? I’m glad you asked! Let’s dive in. Before you begin, remember… A test is not worth running if you don’t have a concrete Hypothesis.
When I sat down to write about work-life balance, what really came to mind was less about balance and more about ‘taking control of your life’. While they aren’t the same thing, they are related. I think the hardest part of the work-life balance conundrum is finding your own balance. The struggle to maintain a life outside of work is universal, yet the issue is as pervasive as ever.
We’ve all been there: “Can you just give us one more concept?”; “Can you try another image?”; “We need to do another round of revisions”; and my favorite, “I know it was approved, but we just have some last-minute changes…”. I would like to believe that these requests are not being made for the sole purpose of making you crazy.