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Let me start out by saying there is no silver bullet to building a successful landing page. In fact, landing pages that convert well are often a product of rigorous, ongoi ...
If you’re lucky, your company has an in-house creative team. Those folks may work magic with visuals, but they aren’t actually magicians; there are some very practical things you can do that will make their lives easier and enable better work on your projects. 1. Know what you want! Don’t be vague. -Make sure you understand the request.
We’ve all heard that A/B testing is the foundation of good landing page optimization, but what does that really mean? How long should you test? What should you test? How can you set up a test to ensure you learn something from it? I’m glad you asked! Let’s dive in. Before you begin, remember… A test is not worth running if you don’t have a concrete Hypothesis.
When I sat down to write about work-life balance, what really came to mind was less about balance and more about ‘taking control of your life’. While they aren’t the same thing, they are related. I think the hardest part of the work-life balance conundrum is finding your own balance. The struggle to maintain a life outside of work is universal, yet the issue is as pervasive as ever.
We’ve all been there: “Can you just give us one more concept?”; “Can you try another image?”; “We need to do another round of revisions”; and my favorite, “I know it was approved, but we just have some last-minute changes…”. I would like to believe that these requests are not being made for the sole purpose of making you crazy.