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The future of PR is not only bright it’s vibrant and visual. Earlier this month we sponsored the release of Brian Solis’ new eBook “What If PR Stood for People and Relationships?” a manifesto about the future of PR. But, we couldn’t let Brian have all the fun, so we teamed up with Canva to host The Future of PR hashtag contest.
Historically, public relations has been all about earned media. With the increase in digital media and the decrease in the public’s attention span, PR is no longer limited to one type of communication. The PR pro of the future isn’t concerned about whether their audience receives their message through organic media, paid media or a third-party.
Regular Twitter users know self-proclaimed social media experts gurus and ninjas are a dime a dozen. How can you sort through all the fluff? You could scan through millions of tweets and vet the Twittervese, or you could let Vocus do the work for you. By leveraging Vocus product technology, our algorithim determined the top social media professionals to follow on Twitter thr ...
Here at Vocus, we’re proud to sponsor, along with Cision, best-selling author Brian Solis’ new eBook “What If PR Stood for People and Relationships?” This book outlines a new future for PR and technology. Illustrated by Gapingvoid, Brian challenges communicators to harness technology to strengthen customer relations and deliver business outcomes.
Users constantly adopt new behaviors, preferences and technologies. Social networks play catch up, adding new features and making changes to the user experience. This creates new opportunities and challenges for PR pros. Because the updates roll out so quickly (and sometimes without much fanfare), it’s easy to miss the latest changes.
This is a guest post by Batt Humphreys, former CBS News executive and creator of Inside Media. The calendar is barely into autumn and the stores are heading into December. The increasingly early launch of the “big” shopping season has become more like a policy of mutually assured deductions. The earlier the displays go up, the earlier stores will mark their prices down and wel ...
NPR is pretty much a pillar of American society. Even if you’re not a listener, you probably know someone who religiously listens to the network on the way to work, school, during work or while straightening up the house. Like all modern businesses, technology created new competition NPR. Nope it’s not CNN, the WSJ or another radio news program; it’s iTunes.
Over a decade ago, data and PR were rarely used in the same sentence. Now, with the explosion of resources for measuring and tracking, PR pros can no longer run away from data. To succeed in modern day PR, practitioners need to embrace having the ability to track PR like never before and leverage it to achieve success.
Brands on social media are getting super competitive. Who doesn’t want to be associated with the next Ellen-Selfie Oscars phenomena? In 2014, most brands “get it.” They know their audience is on social media and that they need to be on it. The competition is fierce, as more and more content is being produced in attempt to reach the same eyeballs.
PR is different. I take that back. The world is different. How we make decisions, buy things, talk with friends is evolving…and evolving fast. I can’t think of the last time I tried a new restaurant without Yelping and sleuthing through user reviews. No ad or press release can override the feedback of real customers and people in my network.
What social media professional hasn’t been tasked with creating the next viral thing? Whether it’s through memes, Snapchat videos or epic tweets, social media has birthed many Internet stars and has sparked monumental pop culture events. With brands itching to be a part of the next big thing, the pressure is on like Donkey Kong for social media pros to make their next campaign go viral.
Users constantly adopt new behaviors, preferences and technologies. Social networks play catch up, adding new features and making changes to the user experience. This creates new opportunities and challenges for PR and marketing pros. Because the updates roll out so quickly (and sometimes without much fanfare), it’s easy to miss the latest changes.
This is a guest post from Nichole Kelly for her upcoming Vocus Webinar on July 23d at 2:00 p.m. ET. There is no doubt that social media ROI has remained elusive to marketers. The Social Media Marketing Industry report released in May 2014 showed that 88 percent of marketers want to know how to measure the ROI from social media.
Although their end goals may differ, the lines between for-profit and nonprofit organizations are blurring. Just like for-profits, nonprofits have to stand out in a crowded marketplace to survive. During the ninth annual Bridge Integrated Marketing and Fundraising Conference, Vocus Senior Vice President of Marketing and Product Management Mark Thabit mapped out how nonprofits ...
Newspapers, magazines, websites and blogs are under constant pressure to keep up with the 24/7 news cycle. To meet this demand for content, media outlets need help coming up with exciting new ideas and finding more sources for stories. Although there’s huge demand for content, professional communicators face stiff competition as other brands pitch and create more.
In 2014, social media is no longer a phenomenon. With Facebook entering its tweens, social media has matured and big brands and small companies alike have incorporated it into their larger public relations and marketing strategy. Despite the popularity of social media for customer service, engagement and branding, many brands still struggle to identify its bottom-line value.