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Visual content is a great way to stand out in the never-ending stream of 140-character messages that appear on Twitter – by an overall rate of 6000 per second. It will not only help you to get twice as much vertical space in the timeline, but it will boost your engagement and result in 35% more re-tweets and 18% more click-throughs.
According to the National Retail Federation, more than $16.4 billion will be spent in the USA, before and during the Easter weekend – on apparel, decorations, gifts, candies, food and flowers. Businesses that seek to achieve success during this period need to, according to Facebook Insights, target women of all ages and consumers who are 18 to 34 in particular, as they are the ...
Couples in love are not the only ones looking forward to Valentine’s Day. Florists, restaurants, jewelers, e-shops and many other businesses are counting on this holiday to bring their business a significant boost in the first quarter. To see how significant this day really is, we checked statistics from the National Retail Federation and found out that this holiday brought ...
With more than 400 million users (surpassing 304 million monthly active users on Twitter) that are sharing over 80 million photos and 3.5 billion likes per day, Instagram is undeniably a big and very influential community. Around 53% of users follow their favorite brands on Instagram and around 44% of them use Instagram to research products.
Having your post go viral on social media – getting hundreds of Likes, Shares or Retweets as a response to your efforts – is the one thing that excites every social media administrator. But in order to get one step closer to achieving that, you have to understand what triggers people to share in the first place.
Facebook advertising can be a tricky venture. Not only do you have to precisely determine and target your audience, but you also have to guess what type of ad content and copy will resonate with them the most. Unless you’ve already created many Facebook ads, that can be a challenging task. On the other hand, spending a considerable amount of budget on a campaign that isn’t t ...
In a world where smartphones and photo filters have greatly improved our ability to take and edit photos, it’s become important to have credible, high quality and relevant visual content on Facebook. The type of content that will not only help you establish brand reputation and become instantly recognisable, but also allow your fans to notice, understand and engage with your content.
Holiday shopping is no longer a marathon - it’s something that happens in moments. Instead of visiting different shopping malls and looking for the best offers, shoppers are turning to their mobile phones in hundreds of micro-moments that are happening every day during the holiday season. In 2014 around 90% of holiday sales took place in stores, but 56% were influenced by mobile.
Making money online can be driven by many moving parts. Social media marketing, attracting traffic from search engines and the skill of converting those visitors into buyers are just a few of many. For online marketers the holiday seasons can be your biggest sales opportunities. Many people now go online for shopping inspiration, best deals or actual purchases.