aimee beck

  • 3 DIY SEO Action Items for a $0 Budget

    SEO is a marathon, not a sprint. It takes a methodical, slow-and-steady approach to achieve long-term results that can actual give you a decent return on investment. The issue with slow and steady is that it can cost a fair bit up front. Many SEO strategies are front-loaded, requiring technical clean up, baseline reporting, and lots of other time-consuming tasks – all very nec ...

    The SEM Postin SEO- 15 readers -
  • Meta Tags: Writing Meta Data for Search Results & CTRs

    In a recent Content Marketing Institute post, Moz founder Rand Fishkin discusses the inevitable search engine ranking factor changes on the horizon, one of which is relevant click-through rate (CTR). In the not-so-distant future, search engines will be able to determine if your page is getting more clicks than the ones above it in the SERP (search engines results pages).

    The SEM Postin SEO- 21 readers -
  • 4 Ways to Breathe New Life Into Old, Tired Content

    As a writer, I sometimes feel like there are countless topic ideas I could cover. I find myself feverishly jotting down idea after idea after idea. Sadly, that doesn’t happen everyday. There are plenty of times I sit in front of that dreaded blank screen and think to myself, “I swear, I’ve already covered everything I can possible cover. And then some.

    The SEM Postin Social SEO Content- 19 readers -
  • Quick ‘n Dirty Content Marketing Strategy Checklist

    If you’re searching for tips, tricks and advice about content marketing, you’ll find a wealth of information — I mean a LOT of information. But if you’re not entirely familiar witht the concept of content marketing then how can you know what you don’t know? How can be sure you’re covering all the angles? Simple — you need a plan.

    The SEM Postin Paid Search Content- 10 readers -
  • Evergreen Content – Sow the Seeds & Reap the Benefits

    Google Panda Refresh is Around the Corner At SMX Advanced last week, Google’s Gary Illyes revealed that a Panda refresh will be coming in the next few weeks, which means some sites are likely to see a dip in rankings, traffic, and worse, sales. The Panda refresh will impact sites that are not producing high-quality content on a regular basis.

    The SEM Postin Paid Search SEO Content- 19 readers -