aj wilcox

  • Should you be using LinkedIn Ads?

    All too often, I hear two complaints about LinkedIn Ads: It’s too expensive. It doesn’t work. Generally, when I hear this feedback, it’s from those who don’t have the right business to be advertising on LinkedIn. So I thought I’d share what types of businesses should be using LinkedIn, as well as those that should avoid the platform.

    Marketing Landin Social- 16 readers -
  • Paid search vs. paid social: how to design the ideal marketing mix

    Having “grown up” in search marketing, I had a strong appreciation for keyword targeting early on. Then, about five years ago, my corporate responsibilities led me to take on social campaigns, and I fell in love instantly. Quite often, I’m asked about which is better for companies, and, with very few exceptions, I’ve found myself giving the same advice: “You absolutely shoul ...

    Marketing Landin Social Paid Search How To's- 19 readers -
  • How to Get Your LinkedIn Ads to Reach More Small Businesses

    Do you want to reach LinkedIn users who work at small- or medium-sized businesses? Do you use LinkedIn ads? In this article, you’ll discover how to reach more small- and medium-sized businesses via unique LinkedIn ad targeting. Discover how to reach more small businesses with your LinkedIn ad targeting.

    Social Media Examiner- 8 readers -
  • 3 Ways LinkedIn Advertising is Different Than Other Paid Social Platforms

    LinkedIn Advertising gets classified a few ways. It gets called “Paid Social,” but it’s not very social. It gets called “Display,” but it shares very little with other Display channels. No, LinkedIn Advertising is in a world of its own – and for good reason. Not Really Paid Social Although LinkedIn is technically considered a social media platform, it is very different from m ...

    Search Engine Journal- 6 readers -