aj wilcox

  • LinkedIn Ads: How to target your ideal prospect, every time

    LinkedIn Ads is the undisputed king of targeting professionals in the world of advertising, and it does it at scale. In an ideal world, we’d love to simply target by job title and know that we would reach everyone who’s relevant. The issue that comes into play is profile completeness. Profile completeness LinkedIn, like any social network, struggles with profile completeness.

    Marketing Landin Social How To's- 18 readers -
  • The Ultimate Guide To LinkedIn’s Ad Units

    January 5, 2017 This post is part of the Hero Conf Los Angeles Speaker Blog Series. AJ Wilcox will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. If you’re currently advertising, or considering advertising on LinkedIn’s PPC platform, ...

    PPC Heroin Paid Search- 25 readers -
  • Should you be using LinkedIn Ads?

    All too often, I hear two complaints about LinkedIn Ads: It’s too expensive. It doesn’t work. Generally, when I hear this feedback, it’s from those who don’t have the right business to be advertising on LinkedIn. So I thought I’d share what types of businesses should be using LinkedIn, as well as those that should avoid the platform.

    Marketing Landin Social- 24 readers -
  • Paid search vs. paid social: how to design the ideal marketing mix

    Having “grown up” in search marketing, I had a strong appreciation for keyword targeting early on. Then, about five years ago, my corporate responsibilities led me to take on social campaigns, and I fell in love instantly. Quite often, I’m asked about which is better for companies, and, with very few exceptions, I’ve found myself giving the same advice: “You absolutely shoul ...

    Marketing Landin Social Paid Search How To's- 23 readers -
  • How to Get Your LinkedIn Ads to Reach More Small Businesses

    Do you want to reach LinkedIn users who work at small- or medium-sized businesses? Do you use LinkedIn ads? In this article, you’ll discover how to reach more small- and medium-sized businesses via unique LinkedIn ad targeting. Discover how to reach more small businesses with your LinkedIn ad targeting.

    Social Media Examiner- 12 readers -
  • 3 Ways LinkedIn Advertising is Different Than Other Paid Social Platforms

    LinkedIn Advertising gets classified a few ways. It gets called “Paid Social,” but it’s not very social. It gets called “Display,” but it shares very little with other Display channels. No, LinkedIn Advertising is in a world of its own – and for good reason. Not Really Paid Social Although LinkedIn is technically considered a social media platform, it is very different from m ...

    Search Engine Journal- 6 readers -