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For decades, the premier publishing destinations were editorial juggernauts like The New York Times, The New Yorker, and Wired. Journalists pined to write for them, and readers couldn’t wait to get their hands on the latest issue. But over the last few years, great content has started to come from an unexpected place: startups.
What do you say when someone asks you, “What do you do?” However, for social media marketers, “What do you do?” isn’t a softball question at all. Let’s be honest: the vast majority of people are still pretty bewildered by social media marketing. Unlike finance, engineering, sales, law, medicine, and so on, it’s an incredibly new (and ever-changing) industry.
Have you ever wondered why people love eating at buffets? It’s not because all-you-can-eat options are better for your wallet; in fact, economists have proved ordering traditional dishes is actually cheaper. Humans crave variety. With a buffet ticket, you can try the dumplings, the salad, the spare ribs, brussels sprouts, and the pasta—and that variety makes you feel good.
There are few greater joys in a marketer’s life than experimenting with a new technique—and having it work like a charm. You feel like a cross between a scientist, an artist, and a magician, am I right? After doing a little celebrating, you officially add the tactic to your repertoire, update your dashboards, and then probably start searching for the next thing to try.
Whole Foods has gone all in on social media. In addition to its main Twitter account (boasting 4.83 million followers), there are hundreds of smaller ones run by individual stores. Many locations also have their own Facebook pages, with follower counts any marketer would be happy with. For example, Whole Foods Austin has more than 32,000 fans.
This article originally appeared on The Freelancer. Every freelancer has at least one horror story of a crazy, ridiculous, or even illegal client request—one that made them spit out their coffee and stare at their laptop in horror and say, “You want me to do what?!?” In fact, it was after going through a traumatic freelancing experience of my own that I decided to write this piece.
Many successful marketing campaigns involve groups. Some companies have their own LinkedIn or Google+ groups, while others stick to participating in relevant groups and chats. Whichever strategy your company takes, being involved in groups is a great way to find community, engage current audience members and prospective customers, build your brand, add value to your customer’s ...
“Slack is starting a podcast for some reason.” That was the headline of a recent Fortune.com article. Author Tom Huddleston, Jr. wondered why Slack, “a hot Silicon Valley company with a fast-growing valuation,” would “make the most of its ever-growing momentum” by launching a podcast. But to content marketers, Slack’s move isn’t surprising at all. The podcast world has recently exploded.