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Last week, Hootsuite was in Portland, Oregon to be part of #BInspiredPDX, a celebration of people using business as a force for good, hosted by the people behind B Corporation certification. B Corporations are a new kind of company seeking a better way to do business. It’s like a LEED or Fair Trade certification, but for an entire business, rather than a building or a bag of coffee.
Hootsuite recently became a #BCorp, a certification given to companies that pass demanding standards of benefitting the community, environment, employees, consumers, and suppliers. To help celebrate, we joined over 1300 B Corporations in #BofService month, where B Corps around the world commit to fostering a spirit of service to the communities where they live and work.
Social media is a powerful, innovative way to organize successful fundraisers, connect with supporters, and create a passionate community that fosters real change. Our community of 200K+ nonprofits uses our social media publishing, engagement, and analytics tools to manage their social media efforts more effectively, and make an even bigger impact on the world.