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Despite the growing concern over content shock and sponsored posts, plenty of businesses and digital marketing agencies are investing big on content marketing. According to the 2016 B2C North America Content Marketing report from Content Marketing Institute and MarketingProfs, marketers plan on putting 32 percent of their total marketing budget on this strategy.
Quick question: can you recall the last ad you saw while scrolling on your Facebook Feed? How about on YouTube? If you came up blank, you’re not the only one. According to MediaPost, about 60% of people can’t recall the last display ad they saw. Yet, advertising in this day and age is still – if not more – important than ever.
Did you know that Facebook users send about 31.25 million messages a minute? Or that more than 17,000 LinkedIn profiles are viewed in just 60 seconds? That’s a LOT of Web activity. No wonder even the best social media campaigns still get buried under huge global news or sensationalized updates. If you’re a top brand, then there’s less to worry about because you already have a ...
Google revealed in October that it uses artificial intelligence to help with 15% of search queries. Named RankBrain, the system analyzes vague, ambiguous queries and matches them with the most relevant results. It’s a critical component to the search-engine giant’s algorithm. In fact, Google’s Greg Corrado told Bloomberg that RankBrain is now the third-highest signal contribu ...
Right after the holiday rush, all everyone wants to do (entrepreneurs included) is lie down and relax. Sales typically come to a halt as a new wave hits stores: product returns. Unwanted items will soon return to shelves as business owners scramble to find buyers for returned inventory. If you prepared for this situation ahead of time, your staff should be able to handle the influx of customers.
Are you looking for brand ambassadors? Have you considered recruiting your employees to help? When you empower your employees to talk about your company on social media, they’ll share a human perspective people naturally gravitate to. In this article you’ll discover how to set up a successful employee brand ambassador program to enhance your social media marketing.
Published 1 min ago 28 Do you believe in the power of ONE? I don’t mean the movie (awesome as it was), but rather the concept that sometimes in life, just doing ONE thing is enough. As digital marketers, we’re used to enumerating lots of possibilities, solutions and would-be results. However, when we show this data to clients, they’re often dumbfounded.
Digital marketing today is broader, yet more specialized, than ever before. Beyond just SEO or social media, we now have experts on video, podcasts, images, and text working all over the world. Thanks to modern technology, we can communicate with anyone, anywhere. So if you’re still struggling with the regular office setup or if you love the idea of working from home, then may ...
Who doesn’t love new stuff? Whether it’s news, gossip, or the latest fashion trend – we all want a piece of the action. FOMO (fear of missing out), it seems, is very real and not just some strange social media slang. No one likes feeling left out, so we do our best to be in the know on all the new things happening around us.
Structured Data has long been given emphasis by Google as a crucial part in crawling web pages. It is an important element of search engine optimization which we can’t just ignore. As marketers, you’re likely aware of the basic elements of search engine optimization like Meta descriptions, headings, and title tagging.
Published 1 min ago 36 When was the last time you whipped out your phone to check something? It was probably just a few minutes or seconds ago. Whether it’s to see a recent Tweet, look up a nearby restaurant or upload a photo, there’s no doubt that we’re quickly moving towards a mobile-only world. Digital marketers need to step up their mobile game if they want to remain competitive.
Since mobile search surpassed desktop earlier this year, digital marketing experts have been putting a LOT of effort into mobile optimization. In fact, a single search for ‘mobile-friendliness’ or ‘responsive web design’ will generate thousands of results. Although more and more businesses are switching to Responsive Web Design (RWD), it has now created a new problem: focusi ...
In life and in digital marketing, little things count. From the position of your brand logo, to your choice of website color scheme – there are a wide range of factors that come together to affect an online visitor’s perception and overall experience. One may argue that responses to these onsite elements are subjective. Although that’s true to some extent, at the end of the day, majority rules.
As business owners, you rarely have time for anything else. If you’re not managing your shop (whether on- or offline), you are out with friends and family. Life is a constant balancing act. It’s not uncommon to lose sight of important things, like eating right or taking a vacation. The same can be said for digital marketing.
If you work in the search engine optimization sector, you’ve probably heard too many times that ‘link-building is dead’. Well, yes and no. Yes, because links alone won’t get you far these days. Search engines are constantly updating their algorithm; weeding out unnatural links or penalizing sites with spammy content.
You might think that being mobile-friendly is just good for getting clicks on your website and giving users a better mobile experience – but it’s actually more than that. According to a 2014 Consumer Local Search study by Google, 50 percent of respondents visited a store within a day after searching for information on their mobile phone.