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Despite the growing concern over content shock and sponsored posts, plenty of businesses and digital marketing agencies are investing big on content marketing. According to the 2016 B2C North America Content Marketing report from Content Marketing Institute and MarketingProfs, marketers plan on putting 32 percent of their total marketing budget on this strategy.
Quick question: can you recall the last ad you saw while scrolling on your Facebook Feed? How about on YouTube? If you came up blank, you’re not the only one. According to MediaPost, about 60% of people can’t recall the last display ad they saw. Yet, advertising in this day and age is still – if not more – important than ever.
Did you know that Facebook users send about 31.25 million messages a minute? Or that more than 17,000 LinkedIn profiles are viewed in just 60 seconds? That’s a LOT of Web activity. No wonder even the best social media campaigns still get buried under huge global news or sensationalized updates. If you’re a top brand, then there’s less to worry about because you already have a ...
Google revealed in October that it uses artificial intelligence to help with 15% of search queries. Named RankBrain, the system analyzes vague, ambiguous queries and matches them with the most relevant results. It’s a critical component to the search-engine giant’s algorithm. In fact, Google’s Greg Corrado told Bloomberg that RankBrain is now the third-highest signal contribu ...