al roberts

  • Can sub-three second video ad views deliver results?

    Brands have been upping their investments in new ad products from popular social media services, but are they getting their money’s worth? Some are reportedly starting to ask that very question in the face of metrics that raise questions about their potential efficacy. Take Snapchat and its ad offerings, for instance.

    Search Engine Watch- 7 readers -
  • Marketers now turn to social for product launches

    When it comes time to launch a new product, the majority of marketers in the US, the UK, and Australia are now turning to social media. Five by Five, a marketing communications firm that specializes in product launches, polled more than 700 marketers in these countries and found that nearly three-quarters (74%) of them consider social media to be the highest-priority medium to ...

    Search Engine Watch- 8 readers -
  • Facebook is bringing its Audience Network to television

    By some estimates, Google and Facebook are capturing upwards of 80% of every new dollar spent on digital advertising. But with the pool of dollars spent on television ads still being slightly greater than the pool of dollars spent on digital ads, it’s no surprise that both companies are trying to find ways to tap into television ad budgets.

    Search Engine Watchin Social- 9 readers -
  • Publishers are struggling with AMP page monetization

    Google’s Accelerated Mobile Pages (AMP) initiative has gained significant traction in the past 12 months, and high-profile publishers such as The New York Times, Wall Street Journal and Hearst are among the many companies that have adopted AMP. According to a DoubleClick study conducted earlier this year that looked at various performance metrics of AMP pages across 150 publis ...

    Search Engine Watch- 7 readers -
  • Coalition for Better Ads to make digital ads great again

    A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement new global standards for online advertising that address consumer expectations.” Supported by founding members like Google, Facebook, Unilever, Procter & Gamble, GroupM and the Interactive Advertising Bureau (IAB), the new ...

    Search Engine Watch- 11 readers -
  • Adblock Plus gets into the ad business with launch of RTB platform

    Adblock Plus, one of the most popular ad blocking add-ons for browsers, is getting into the ad business with the launch of a new marketplace that allows publishers and advertisers to buy and sell ads that are not subject to ad blocking. The marketplace is an extension of Adblock Plus’ Acceptable Ads initiative, which was launched in 2011.

    Search Engine Watch- 11 readers -
  • Facebook unleashes its very own mobilegeddon

    Last year, Google changed its algorithm to favour mobile-friendly sites. The change was dubbed Mobilegeddon as it threatened businesses that had not built mobile-friendly sites with lower rankings. Now, Google rival Facebook is weighing in on mobile-friendliness. Citing research, the social network says up to 40% percent of users will abandon a mobile site after three seconds of delay.

    Search Engine Watchin Social- 13 readers -
  • Marketers have high hopes for automated content

    In a poll conducted to accompany the ClickZ Intelligence Digital Trends 2016 report, nearly a quarter of respondents identified content marketing as the key trend for their company this year. But despite the widespread adoption of content marketing, companies still face numerous challenges in putting it to use effectively.

    Search Engine Watch- 5 readers -
  • Facebook begins thwarting ad blockers

    Although Facebook now generates upwards of 80% of its revenue from mobile ads, the world’s largest social network isn’t waving the white flag on desktop ad blocking. Yesterday, it announced that it’s changing the way it delivers desktop ads in an effort to thwart ad blocking software. Andrew Bosworth, Facebook’s Ads & Business Platform VP, didn’t mince words, telling the ...

    Search Engine Watch- 9 readers -
  • Is Donald Trump’s earned media hurting his brand?

    The 2016 US election features a presidential candidate like no other. Donald Trump, the Republican nominee, has more than 30 million followers across all of the social channels he’s active on, and on Twitter, his most prolific channel, he has over 10 million, approximately two million more than his opponent, Hillary Clinton.

    Search Engine Watch- 12 readers -
  • As Google AMP enters the mobile SERPs, some see lower CTRs

    Last week, Google announced that Accelerated Mobile Pages (AMP) are making their way into the organic mobile SERPs. While AMP is not a ranking signal, at least not yet, this announcement is a milestone for the initiative that Google launched earlier this year in an effort to speed up the mobile web.

    Search Engine Watchin Google- 11 readers -
  • Yelp targets businesses who threaten negative reviewers with legal action

    Online reviews can in some cases make or break a business, so it’s no surprise that many businesses take their online reviews very, very seriously. But some take their concern over what customers are saying about them online too far, and try to silence customer criticism with legal threats. Others have incorporated legalese such as non-disparagement clauses into contracts tha ...

    Search Engine Watch- 10 readers -
  • Is Google becoming more hyperlocal?

    Last week, reports surfaced suggesting the possibility that Google has made changes to local map results. As detailed by Search Engine Roundtable’s Barry Schwartz, in the past week numerous individuals in the SEO community reported seeing compression in the local map pack results. One SEO who was monitoring results for clients observed “massive compression”: In many tested ...

    Search Engine Watch- 12 readers -
  • Will Pokémon GO become a marketing platform for local businesses?

    Nintendo’s Pokémon Go, a free augmented reality (AR) mobile game, is on fire. According to Similar Web, the Android version of the app was installed on more than 5% of all Android devices in the US within two days, giving it an install base larger than Tinder, the popular dating app. And with more than 60% of US users who have downloaded the app using it daily, SimilarWeb est ...

    Search Engine Watch- 28 readers -