alaina thompson

  • The 2018 PPC Trends That Affect Your Day-to-Day

    Prioritizing 2018 PPC Trends PPC becomes more complex every year. As humans, our ability to consume information doesn’t grow at the same pace, if at all. This creates an ever-growing gap between the number of potential PPC strategies and our ability to act on them. This gap creates that overwhelming feeling you have every time you see a headline from Google/Bing/Facebook etc.

    PPC Hero- 11 readers -
  • Troubleshooting Lookup Functions in Excel

    Last week, Hanapin hosted an Excel Extravaganza, which was a compilation of 3 Excel for PPC webinars in 3 days. On day 3, Lara and I discussed bidding methods with Excel. I specifically discussed bid tables and how to use Lookup functions to automatically pull bid changes from a bid table. We discussed how to write lookup functions, specifically the Index + Match, but I want to ...

    PPC Heroin Paid Search- 9 readers -
  • How To Explain PPC To A Non-PPCer

    September 1, 2017 We’re only 1 month away from Q4! In the PPC world, that means we’re all thinking about holiday strategy. But do you know what else Q4 means for PPC-ers? Q4 means holiday parties full of mingling and small talk where you will inevitably be asked, “What do you do?” Then you must try and explain PPC to your family friends, acquaintances, and your Aunt Marge ...

    PPC Heroin Paid Search How To's- 15 readers -
  • Prioritizing Your PPC Platform Needs

    August 8, 2017 The right PPC platforms can make a huge difference for agencies or in-house teams. However, picking one can be overwhelming. You can minimize the burden and confusion by asking your team a few questions. Once you have answers, you can continue your research using the Best PPC Platforms for PPC Management.

    PPC Heroin Paid Search Retargeting- 16 readers -
  • Pinterest’s Audience Reach Is More Diverse Than Ever

    July 11, 2017 If you don’t stop believing that Pinterest is just for brides planning their weddings, you’re going to miss out on a huge advertising opportunity for your business. Pinterest is ALSO for the maids of honor. Joking. Pinterest is for anyone that’s planning for future life events, no matter how significant or mundane.

    PPC Hero- 16 readers -
  • PPC Audience Targeting From Google To Social

    June 5, 2017 It’s easy to get comfortable with Google AdWords and never branch out into the paid social world. Agencies and in-house teams that have been around since the introduction of AdWords in 2000 are often skeptical of branching into the other ad platforms, including Pinterest, Facebook, Twitter, and LinkedIn. However, that’s where the growth opportunities lie.

    PPC Heroin Social Paid Search Google Facebook Twitter- 19 readers -
  • 4 Forgotten Excel Tricks For PPC

    May 10, 2017 If you are reading this post, it’s because you know that Excel saves precious time when analyzing PPC data and you want to stay up-to-date on the latest and greatest Excel tricks. I feel the same way! The problem is that we often forget to surf the digital marketing blogs for new Excel tips because we end up spending any training time we have learning about th ...

    PPC Heroin Paid Search- 20 readers -
  • What Not To Do When Implementing New PPC Features

    March 13, 2017 Implementing new ad types in our PPC platforms is key to staying competitive and innovative. However, new ad types are unpredictable and easier to mess up. I recently made a functionality mistake with a new Facebook ad type that I was testing. It wasn’t horrendous by any means, but someone that was being served the ad called out the issue in a Facebook commen ...

    PPC Heroin Paid Search- 19 readers -
  • 3 Ways PPC Ads Trump Super Bowl Ads

    February 6, 2017 Anyone that watched the Super Bowl watched for at least one of the following reasons: They hoped to see their favorite team win They hoped to see their rival team lose They wanted to see the halftime show They wanted to see the ads They showed up to a Super Bowl party for the free food While I think interest in football and the halftime show varies depending on your crowd a.

    PPC Heroin Paid Search- 21 readers -
  • 6 Digital Marketing Strategies You Need To Know

    January 23, 2017 I believe that if you work in digital marketing, you need a base understanding of all of the subcategories of digital marketing in order to excel in your specific area. As an Account Manager at a PPC-only agency, it’s easy for me to get wrapped up in the latest and greatest PPC updates.

    PPC Heroin Paid Search SEO EMail- 36 readers -
  • My 2017 PPC Platform Wish List

    December 21, 2016 We’ve all been PPC-ing And we’ve all got bids to make We don’t know what this year will bring So we blog and hope it takes! (If you try really hard, those lyrics can be sung to the tune of Santa Claus is Coming to Town. If it doesn’t work the first time, try harder. I’m not Beethoven.

    PPC Heroin Paid Search- 18 readers -
  • How AI Is Shaping The Future Of PPC – Hero Conf London Takeaways

    November 4, 2016 Last week’s Hero Conf London event showcased dozens of excellent speakers who all made thought-provoking points. However, the most memorable moments for me were when the speakers gave their best prediction of the future. Sophie Newton of Brainlabs spoke on the future automation of PPC during her opening keynote.

    PPC Heroin Paid Search How To's- 32 readers -
  • How AdWords’ Policies Are Shaping Corporate Responsibility

    September 12, 2016 When working full-time in PPC and digital marketing agencies, it is easy to get caught up in platform updates, how-to’s, and customer acquisition strategies. When we are caught up in day-to-day learnings, we often miss the significance of advertising policy changes. Advertising policy changes do more than just limit the types of customers that agencies can ...

    PPC Heroin Paid Search How To's- 16 readers -
  • How To Analyze Time-Of-Day Performance For Luxury Products

    July 22, 2016 Time of day analysis and bid adjustments are not new in the PPC world. However, the importance of ad schedules varies across industries, services, and products. For ecommerce companies that sell luxury goods, ad schedules are more crucial. Why? Online shoppers still want to talk to a salesperson when making a relatively expensive purchase.

    PPC Heroin Paid Search How To's- 14 readers -