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September 12, 2016 When working full-time in PPC and digital marketing agencies, it is easy to get caught up in platform updates, how-to’s, and customer acquisition strategies. When we are caught up in day-to-day learnings, we often miss the significance of advertising policy changes. Advertising policy changes do more than just limit the types of customers that agencies can ...
August 17, 2016 Four days ago, a messenger from Google updated the AdWords Community forum on the state of the Keyword Planner tool. The response from several advertisers was quite dramatic. You can see the original message here. While this update does not seem significant at first, the paid search community immediately honed in on the words “limited data” and the ensuing ...
July 22, 2016 Time of day analysis and bid adjustments are not new in the PPC world. However, the importance of ad schedules varies across industries, services, and products. For ecommerce companies that sell luxury goods, ad schedules are more crucial. Why? Online shoppers still want to talk to a salesperson when making a relatively expensive purchase.