alaina thompson

  • How AI Is Shaping The Future Of PPC – Hero Conf London Takeaways

    November 4, 2016 Last week’s Hero Conf London event showcased dozens of excellent speakers who all made thought-provoking points. However, the most memorable moments for me were when the speakers gave their best prediction of the future. Sophie Newton of Brainlabs spoke on the future automation of PPC during her opening keynote.

    PPC Heroin Paid Search How To's- 12 readers -
  • How AdWords’ Policies Are Shaping Corporate Responsibility

    September 12, 2016 When working full-time in PPC and digital marketing agencies, it is easy to get caught up in platform updates, how-to’s, and customer acquisition strategies. When we are caught up in day-to-day learnings, we often miss the significance of advertising policy changes. Advertising policy changes do more than just limit the types of customers that agencies can ...

    PPC Heroin Paid Search How To's- 11 readers -
  • How To Analyze Time-Of-Day Performance For Luxury Products

    July 22, 2016 Time of day analysis and bid adjustments are not new in the PPC world. However, the importance of ad schedules varies across industries, services, and products. For ecommerce companies that sell luxury goods, ad schedules are more crucial. Why? Online shoppers still want to talk to a salesperson when making a relatively expensive purchase.

    PPC Heroin Paid Search How To's- 13 readers -